Combining innovative video formats with deep learning based algorithms, the platform represents the most comprehensive video suite in the market
London, UK: February 21, 2017 - InMobi, a global mobile advertising and discovery platform, today launched a suite of advanced mobile video ad solutions in Europe. The platform includes innovative video ad formats such as vertical videos, interactive rich-media videos, 360 degree videos, opt-in videos, full-screen, in-feed and in-stream videos. Having invested in video technology for more than four years, InMobi’s new platform combines cutting edge video creatives with deep learning based optimization algorithms, to deliver the best results for brands.
With ‘Primetime’ moving to mobile, and as smartphones become the primary screen for users, video advertising represents a great opportunity for brands to engage users on what is today their primary device. According to ZenithOptimedia, mobile video consumption is set to reach 33.4 minutes a day by 2018, with mobile devices accounting for 64 percent of all online video consumption.
Video ads play a key role in both performance and brand marketing campaigns in helping advertisers meet their goals. Vertical, in-stream and opt-in videos have been proven to enhance brand awareness, with vertical video delivering up to 9X completion rates compared to horizontal video. Furthermore, interactive videos with rich-media end cards, 360° videos and native in-feed videos help increase user engagement and conversions, and drive sales and app installs.
InMobi’s video platform offers several key features and benefits:
Available for brands to access through direct as well as programmatic channels (open and private marketplaces), the InMobi platform represents the most comprehensive and advanced option for brand advertisers spending on video today.
"InMobi has been pioneering the next generation of mobile advertising on the back of deep learning based optimization engines for several years now. We are proud to bring this to our video advertising suite in Europe after seeing tremendous success in other global markets," said Amine Melouk, VP and General Manager, Brand Advertising for Europe at InMobi. "We feel we have set the foundation for building the largest video advertising platform in the world."
“InMobi’s video platform is the gold standard in the industry, and we were fortunate enough to witness this first-hand. Samsung partnered with InMobi and Starcom Mediavest Group (SMG) to create an award-winning campaign for the Rugby World Cup,” said Zszusa Toronyi, International Associate Director for Samsung at Starcom Worldwide. “We would never have been able to achieve such a great accolade without InMobi’s 360° video capabilities.”
For more information on video please visit http://video.inmobi.com/
InMobi enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices. Through its revolutionary advertising and discovery platform, app developers, merchants and brands can engage mobile consumers globally. Recognized by Fast Company as one amongst the Most Innovative Companies in the World for 2016, InMobi reaches over 1.5+ billion unique mobile devices worldwide.