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InMobi Partners with Logan in Latin America to Offer Innovative Programmatic, Managed and Client Acquisition Mobile Solutions
Published on May 29, 2018
Logan will serve as InMobi’s exclusive representative for all Spanish speaking countries in LATAM and work with InMobi’s local team in Brazil
San Francisco, CA - May 29, 2018 – InMobi, the world’s largest independent mobile advertising platform, today announced a joint partnership with Logan, the leading independent big data and mobile advertising company in Latin America to bring programmatic Brand PMPs, as well as managed services to drive user acquisition and remarketing to the market through InMobi’s mobile solutions. Together, the companies will enable brands to engage with users on mobile at any stage of the customer life cycle.
Latin America’s explosive growth makes it one of the fastest growing ad markets in the world and is expected to reach over $8.5 billion in mobile ad spend by 2020 according to eMarketer. The increase in smartphone and tablet ownership, combined with greater access to high-speed internet, continues to drive LATAM’s rapid growth in mobile app downloads and app usage.
With this in mind, InMobi and Logan have joined forces to provide the best in class mobile solutions to the region. InMobi reaches 105 million monthly users in LATAM and through its innovative technology, global scale and reach of its full stack mobile in-app advertising platform, it is able to help brands engage mobile users across different stages of the customer lifecycle through awareness, user acquisition and remarketing campaigns. Logan, as the largest mobile marketing company in LATAM, provides consultative services by designing new mobile-first strategies, tailor-made data analytics and campaign management solutions in addition to its extensive knowledge about local cultural nuances. This partnership brings together the best qualities of each company in a complementary way to play an instrumental role in the mobile success of LATAM brands.
“As the fastest growing mobile region in the world, we see a real opportunity with Latin America and Logan is a great partner for us to make our landing in the market,” said Edward Laws, SVP & GM, Global Performance Advertising at InMobi. “Logan works with more than 600 advertisers in the region and shares our same values about doing mobile video right. They are the best-in-class tech performance consulting firm focused on improving client’s online performance and implement new machine learning strategies to improve user experience, speed and scalability of apps.”
"We have always admired InMobi's bold approach and we’re excited to work together. We can now offer a broader mobile solution portfolio to our clients,” said Juan Carlos Goldy and Ignacio Alvarez Saez, Group Managers at Logan. “In order to remain a top player in our always moving industry, and to gain a real global perspective, it was very important to team up with such a fast-moving partner."
InMobi is the world’s largest independent mobile advertising platform that specializes in delivering the best ROI for mobile marketers. A mobile-first platform, InMobi is pioneering the next generation of video ad experiences, deep-learning based optimization algorithms and header bidding to deliver maximum value to advertisers, publishers and users across the world.
InMobi’s platform helps brands, performance marketers and app publishers engage mobile users across different stages of their lifecycle, converting each mobile moment into an opportunity to drive engagement and revenue. Recognized as a 2018 CNBC Disruptor 50 company and Fast Company's 2018 Most Innovative Companies, InMobi reaches over 1.5 billion unique mobile devices worldwide and is redefining business models for the mobile ecosystem. For more information, visit inmobi.com
Logan is the leading independent big data and mobile advertising company in Latin America, creating meaningful connections between mobile consumers, brands, e-commerce´s and developers. The company is made up of a human-centered, data-powered and experience-driven group of mobile marketing specialists on a mission to enable smartphone users to discover and engage with new products and services through meaningful advertising experiences. For more information, visit loganmedia.mobi