SAN FRANCISCO, AUGUST 11, 2021—InMobi, a leading provider of marketing and monetization technologies, today announced the debut of InMobi Telco, a new suite of offerings that enable mobile operators to deliver and monetize compelling content assets, improve their subscribers’ experience and grow their businesses. Already adopted by three of the top telecommunications providers in North America and one of the largest in both the Middle East and Latin America, InMobi Telco marks the company’s global expansion into the enterprise telecommunications industry in line with its mandate to connect businesses with consumers through intelligent, mobile-first solutions.
Chief among InMobi’s new solutions is Swish, a unique home screen concierge for consumers, helping them discover content and dynamically adapting to their preferences as they scroll. Swish includes discovery tools such as Swish Folders, Unbox and Web, as well as Swish News, Games and Deals. Designed to make content consumption a rewarding experience for users, Swish monetizes engagement to provide new revenue streams while attracting and retaining more customers for telcos.
“Mobile operators and handset manufacturers are under pressure to deliver the best on-device experience and InMobi’s customized apps help increase user engagement with retention strategies that support growth and activate new revenue streams,” says Chandrashekhar Vattikuti, Senior Vice President, InMobi Telco. “With frictionless solutions, intelligent content engagement techniques and seamless discovery experiences, InMobi empowers telcos to deliver better outcomes to end-users and give them a deeper understanding of their customers.”
As consumers increasingly spend more time on mobile—anticipated to account for nearly a third of all time spent with media in the United States—the industry is once again at an inflection point with significant growth potential:
Elevate Owned and Operated Channels: InMobi Telco offers access to sustainable revenue streams with plug-and-play owned and operated media apps designed to enhance user engagement, build consumer trust and gain loyalty. The Swish consumer experiences include a host of frictionless options from Swish Unbox, which enhances user onboarding, to inspirational content via Swish Folders and Swish Explore, native browsing with Swish web and personalized engagement with Swish.Me.
Scale Business Growth: Research shows that a five percent increase in customer retention rate can increase profits by between 25 and 95 percent for a mobile carrier. InMobi Telco helps providers build and strengthen growth potential with compelling user engagement and retention strategies to scale growth and improve real-time customer interactions.
Monetize Telco Assets: Diversify revenue streams through InMobi’s on-device experiences and data monetization platform, coupled with telco data, to optimize owned data assets and enable the creation of a personalized mobile experience. With engagement-led monetization techniques and relevant content, InMobi provides more ways to unlock telco assets and create revenue opportunities without additional cost.
For more information about InMobi Telco, please visit inmobi.com/telco-solutions.
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.