World’s Leading Mobile In-App Exchange First to Offer Access to High-Performing Traffic from All of the World’s Leading In-Game Advertising Platforms
8 June 2021, Singapore – InMobi, the world’s leading independent marketing cloud, released today the findings of the State of Programmatic Video Advertising in Southeast Asia 2021 Report. The report examines the exponential growth of mobile consumption over the last year and how marketers can optimize the channel to better meet their customers' needs.
As cities went into lockdown and public gatherings came to a halt, it is no surprise that people have put mobile phones at the center of their day-to-day lives. Insights from the report reveal that in 2020, video ad spends grew by 65%, accounting for over a third of all in-app programmatic spends in the region. This was driven by advertisers from the retail and FMCG (fast-moving consumer goods) industry, shopping and e-commerce, gaming and BFSI (banking, financial services and insurance).
"Mobile devices are now able to deliver a near-seamless video experience to users, which is especially significant in Southeast Asia due to the size of the market here,” said Rishi Bedi, Vice President of Southeast Asia, Japan and Korea at InMobi. “Brands are realising the inherent potential of video marketing in creating real connections with their customers. From screen orientation and precision targeting to the best time of day and placement, adopting the right programmatic video ad strategy will be crucial for companies to stand out in the eyes of the mobile-first consumer."
The report shares additional insights and recommendations for doing mobile video right by optimizing their mobile video ad formats, spending and campaigns for maximum effectiveness:
The State of Programmatic Video Advertising in Southeast Asia 2021 Report analyses data from January 2020 to January 2021 available on InMobi’s programmatic advertising platforms, which reaches over 180 million unique users across the Southeast Asia region.
InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies. For more information, visit inmobi.com.