In our previous article, we had discussed various strategies deployed by anti-fraud solutions to counter fraud today. The most prevalent technique being static threshold detection (i.e., defining known frauds, and then focusing on detect...
If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various p...
Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56 percent better than banners and 34 percent better than native ads. No wonder advertisers are spending more on these ad forma...
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the...
Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the futur...
With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense.If you are a marketer, you probably already understand the pressing challenge of retaining qu...
Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of th...
An app install seldom translates into a user, let alone a highly engaged one.Since the advent of smartphones and apps, app marketers have been consistently chasing app installs. This made sense when apps did not have any users and acquiring...
In continuation to our previous post, this post will focus on the results of the survey. While last time, we discussed what the marketers think about themselves, their teams, and the key issue in marketing and in-app advertising; this time ...
Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Nowadays, adults are spending 1.5 times more media time on mobile devices than on their desktops. Specifically,
90% of the time spent ...
At InMobi, we recently conducted a quantitative survey to explore what app marketers are thinking and how they are strengthening their app’s success. The idea was to address the lack of industry level data on app performance marketing tr...
Now, more than ever, people are using their mobile devices for every aspect of their daily lives. Just five years ago, adults in the U.S. spent twice the amount of time on their desktop computers than their mobile devices. Yet in 2017, th...
Mobile app marketing has come a long way over the last few years. Today, app marketing goes beyond mere user acquisition to include a wide array of techniques that span the entire customer journey from acquisition to retention and conversi...
Consumers are increasingly using their mobile
phones to work and play, and brands and retailers are responding to this
behavior with mobile advertisements.
According to eMarketer, in 2016,
mobile advertisers spent $46 billion on ads....
Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies.
According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of ...
According to a
recent North American Insights report by InMobi, mobile device usage has
exploded over the past few years. Consumers are using their smartphones,
tablets, smart watches and other on-the-go devices for everything from shoppi...
Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a c...
time is just around the corner, which means that brands and retailers need to
start ramping up their advertising to parents. It is a period when a typical
family will spend hundreds of dollars on goods and companies are giv...
Consumers are increasingly relying on connected mobile devices in their everyday lives. And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017.
Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats includ...