2014: Moving Mobile to the Center

Presented by Stephanie Sarofian, Executive Director, Brand and Agency Partnerships
Monday December 09, 2013 at 2:00 pm EST

Get ready for 2014! Learn from our guest Forrester analyst Jennifer Wise how marketers are preparing to engage a more mature mobile consumer. Jennifer will present Forrester’s view on the future of mobile advertising and discuss the challenges surrounding creative and ROI. Stephanie will leverage her 18 years in interactive advertising with insights into how mobile impacts every stage of consumer engagement.

About the Presenter

Stephanie Sarofian, Executive Director, Brand and Agency Partnerships

Stephanie Sarofian heads InMobi’s new Mobile First: Data and Audience Strategy Group, a New York-based strategic team that is spearheading brand and agency partnerships as InMobi accelerates its North American expansion. Prior to InMobi, Stephanie was SVP/Global Managing Director at Digitas where she founded the Digital Content New Front, an annual marketspace dedicated to digital media programming and trading. Stephanie was recently named to Business Insider’s “30 Most Powerful Women in Advertising.”

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