A Brand Marketer’s Guide to App Strategies

Presented by Robyn Meyers, Sales Manager, InMobi EMEA
Thursday December 05, 2013 at 10 AM GMT

Interested in creating an app strategy for your brand? This session will give you an overview of how to acquire new consumers and retain valuable customers after you have created an app that provides deep customer value. Focusing on the ever evolving ways in which consumers are using mobile devices, we will look at how exactly mobile acquisition and retention strategies are evolving and how mobile can be used to drive sales and new customers. Using recent research on mobile media consumption and app usage, we will explore how to create targeted, personalised brand experiences based on consumer behaviour. Finally, we will highlight best practices in how to continuously optimise your app download campaign to constantly engage with the right audience and how to convert them into lifelong brand loyalists.

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About the Presenter

Robyn Meyers, Sales Manager, InMobi EMEA

Robyn leads InMobi's mobile advertising efforts across the Middle East and North Africa. She works to help provide mobile best practices to all advertising agencies and advertisers in the region. Prior to joining InMobi, Robyn managed digital and mobile advertising campaigns at Google for blue-chip advertisers including Merck and IBM. She has over 7 years experience in digital and mobile advertising.

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