How To Bring Native And Programmatic Advertising Together

Presented by Team InMobi
Tuesday April 14, 2015 at 02:00 PM ET / 11:00 AM PDT / 11:30 PM IST

Join Emily Del Greco, VP of Sales for Adelphic, and Aaron Austin, Head of Programmatic for InMobi, as we review original research detailing advertisers perspectives of native, programmatic, and how both work together to deliver highly-effective mobile advertising.

Take-aways from this webinar include a global perspective on native programmatic based on original InMobi research, state-of-the-art examples of native programmatic campaigns, and tips from Adelphic and InMobi on how to make effective use of mobile programmatic campaigns now.


Aaron Austin, Head of Programmatic, North America

Aaron leads the InMobi Exchange business unit in North America. He has worked on the search and display business at Yahoo and at xAd prior to joining InMobi. Aaron is passionate about the mobile space and is on the MMA Programmatic committee, as well as the IAB working group on private marketplaces.

Emily Del Greco, VP of Sales for Adelphic

Emily oversees all programmatic ad sales for Adelphic, providing clients with expertise gained as a pioneer with more than 10 years experience in digital and programmatic sales and trading. Emily joined Adelphic from Google where she was Global Head of Commercialization for their audience data solution.

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