Impact of COVID-19 and CPG Marketing

Presented by Matt Kaplan, Content Strategist
Wednesday May 06, 2020

In this 30 minute webinar, we discussed the trends and actions we have seen by consumers and the role of mobile for CPG brands in these unprecedented times.

COVID-19 has dramatically impacted all of us - and all industries. CPG, which has long relied on in-store sales, has been particularly impacted. Time spent going to supermarkets, grocery stores, pharmacies and corner stores is way down, while time using mobile devices and apps is way up. In this webinar, we highlight the role that mobile apps now play in the CPG purchase process, and how CPG companies can use the mobile app ecosystem to further their brand, remain top of mind and gain market share.

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