Impact of COVID-19 and QSR Marketing
Presented by Matt Kaplan, Content Strategist
Thursday May 28, 2020
COVID-19 has dramatically impacted all of us - and all industries. QSR, which has long relied on in-store and drive-thru sales, has been particularly impacted. Time spent going into a restaurant has been trending down for a while now, while time using mobile devices and apps is way up. In this webinar, we highlighted the role that mobile apps now play in the QSR purchase and pickup/delivery process, and how QSR companies can use the mobile app ecosystem to further their brand, remain top of mind and gain market share during these turbulent times.