Looking Beyond Traditional Targeted Advertising
Presented by Shringar Pangal, Senior Product Marketing Manager
Tuesday November 12, 2013 at 10:00 AM PST
Advanced targeted advertising on mobile is about finding the right users suited to your app. Earlier schools of thought focussed on finding the right audience through demographic, geo and other such targeting methods. However, new research points to other enhanced targeting capabilities, specifically designed for developers, that help reach a wider range of interested users than the more restrictive demographic targeting. Developers can now look beyond traditional targeted advertising to discover new users who might be interested in their app.
Register for the webinar and you will learn few targeted advertising strategies (and their merits) such as:
- Lookalike targeting
- Negative targeting
- Cross channel de-duplication.