Multi-Screening: The Who, What, and When for Marketers

Presented by Shrikant Latkar, VP of Marketing
Tuesday June 11, 2013

In 2012, mobile ranks first in media consumption among mobile web users, who consume 1.8 hours, or more than 25%, of the average seven hours of media consumed per day. 62% of these mobile web users indulge in multi-screen activities while viewing TV, majority of these being primarily social media engagements. Interestingly, there isn’t a big gap between those who look up information about TV programming versus those looking up information about products they saw in TV ads, at 17% and 18% respectively.

This rapid growth can be attributed to increasing use of mobile devices esp smartphones and tablets. Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.

About the Presenter

Shrikant Latkar, VP of Marketing

Shrikant is responsible for all marketing activities for InMobi globally. Additionally, he is also responsible for market research (InMobi Insights) and corporate communications. Shrikant has spent over 18 years in the technology industry in a wide variety of marketing, product management, and engineering leadership roles. Prior to InMobi, Shrikant was responsible for marketing all products and solutions for the Aricent Group comprising of three strategic business units - product engineering services, carrier services and solutions, and frog. He has also worked in various leadership roles in marketing, product management and engineering at Juniper Networks, Avaya and Lucent Technologies Bell Labs.Having lead both products and services businesses, Shrikant brings a well rounded perspective for all aspects of product management and marketing.

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