Programmatically Speaking: Understanding the Nuts and Bolts of Programmatic Advertising

Presented by Team InMobi
Wednesday June 01, 2016 at 02:30 PM IST

Programmatic advertising is no longer just a buzzword, but is here to stay. Having become mainstream in the West, it is now very quickly catching up in Asia. However, at times understanding the nuances of programmatic can be an uphill road.

InMobi and Rubicon Project are co-hosting this webinar to help you understand the intricacies of programmatic advertising and how you can leverage the right partners to make the right decisions for you.

Join this webinar to:

  • Understand the evolution of programmatic and key advantages of going programmatic
  • Learn about trends on programmatic ad spends across markets
  • Get insights on state of programmatic in India
  • Understand the key steps you need to succeed with programmatic advertising

Even if you cannot join the session, do sign-up and we will send you a recording of the webinar!


Liam Lucas: Regional Director - Asia at the Rubicon Project. Liam is currenty the Director of Sales, APAC at the Rubicon Project.

Vishal Dalal: Head - Sales Partnerships, India at InMobi. Vishal is responsible for managing Sales Partnerships entailing Programmatic, Resellers and Audience Extension.

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