The Essential Mediation Toolkit: Break-up with the waterfall to maximise your programmatic revenue
Presented by Andrew Gerhart
Tuesday July 10, 2018 at 9:30 AM IST | 12 PM SGT | 1 PM KST | 2PM AEST
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies. It’s time to break-up with the waterfall and maximize your programmatic revenue by adopting mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Join this webinar to:
- Learn more about mediation best practices
- Understand the challenges with traditional waterfall mechanisms
- Get to the bottom of the differences between header bidding and true unified auctions
Everybody who signs up receives a recording of the webinar afterwards.
Andrew Gerhart: Andrew is the VP of Publisher Platforms at InMobi. He was previously the Co-Founder and COO of AerSev, the Los Angeles-based ad mediation and in-app header bidding platform, before InMobi acquired it.