What Every Brand Marketer Must Know About Mobile

Presented by Mat Harris, Director of Products
Tuesday January 01, 2013

Ready to blow the doors off for 2013? Listen to our webinar with Forrester analyst Melissa Parrish and take an exclusive guided tour of the future of mobile advertising – and how savvy marketers are going to win big in the new year. We'll explore Forrester's roadmap to mobile marketing maturity and how you can go from experimenting with mobile to executing a sophisticated, high–engagement mobile campaign.

You'll also learn:

  • What the latest research tells us about consumer behavior and how they relate to their favorite brands.
  • The crucial components of a successful mobile campaign
  • How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
  • How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.

About the Presenter

Mat Harris, Director of Products

Mat is Director of Products at InMobi and is responsible for leading the product teams for mobile rich media authoring and other platforms. Previously he was founder and CEO of Streamvine.

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