London Developer Party

Last night, Wednesday 24th April, saw London Grace Bar welcome some of the biggest names from the mobile app developer ecosystem through its doors for the first ever InMobi Developer Party. With 200 industry pros in attendance, the night provided the perfect platform for developers to network discuss new business ideas over a few drinks and a bite to eat. The event proved to be a particularly special event for Somo designer Dan Sherratt, who took home the coveted prize of a Marmalade license and a brand spanking new iPad Mini for his winning app idea, which is aimed at helping users avoid getting into sticky situations on a night out.

The idea for the app was based around constantly making mistakes during a night, so by letting the app know which bad decisions youve made on a night out with a series of key words, it will tell you that you are making a wrong decision. Quite simple but very effective, he explained.Commenting on how it felt to have won the Marmalade license, he added: "Its incredible; I cant actually believe it. Im really looking forward to pushing forward now and developing something" The lucky runner up, Andrew Smith of Spilt Milk Studio, also walked away with a superb array of InMobi & Marmalade swag, Andrew's idea, creatively named "Boss Bashing", was an inventive take on how to relieve angst towards your manager! Simply upload a picture of your boss and then tap it to cause non-litigious damage to the source of your daily stress.

We had an overwhelming response to our Most Useful App Competition with the quality of submissions very high so a big thank you to those of you who took the time out to submit your app idea! For those of you who are keen to join the InMobi London developer community and hear about upcoming meet ups join our Devolution Meet Up group. Are you a developer? Keen to find out how InMobi can help you acquire, monetise and engage users take a peak our how we're simplifying mobile for developers.

Browse through more pictures from the evening here. From everyone here at InMobi thank you for coming and look froward to seeing you at future events!