the start of a new year and I personally love kicking things off with
our splash at the crazy, action-packed Mobile
World Congress. It was clearly our biggest one ever, in terms of
the number of products we launched
leading up to the show, the number of successful meetings and the
noise we created.
excited that we headed into MWC riding a wave of successful product
launches. We started the year by launching our Native
Ads platform. Having on-boarded a bunch of premium publishers and
global app developers across the East and West (high five team!), I
am amazed yet again how the platform simplifies the experience of
showing ad units that are seamlessly a part of an app’s core look
and feel. And the platform accomplishes this, at a very large scale,
without compromising on simplicity.
was followed by our Video
Ads launch that garnered us rave reviews
and is being lapped up equally by our brand and developer customers.
The teams have done a phenomenal job in up leveling the conversation
around video ads by creating some stellar “advanced formats” that
are great rut-busters.
at MWC, we also announced two more products. The first one, our new
Learning platform, that has been conceptualized for brand
customers who may be struggling with consumer targeting. While
advertisers are used to developing campaigns for personas, InMobi is
going to force them to think differently now!
announced was our Commerce
platform, a foray into a very interesting segment of business,
outside our staple mobile advertising, that promises to help
consumers like you and me discover products more easily, and thereby
also provides merchants with an alternate route to showcasing their
catalog outside of their own native stores and apps. Super cool
stuff, if I say so myself! Stay tuned for more!
am personally very excited about the outcome of all my meetings with
several top brands, agencies, large developers and studios at MWC and
showcasing our products and plan for 2014 with them. I also enjoyed
my interactions with our ecosystem partners to discuss pressing
issues around analytics, programmatic buying and supply-side
love to know what your plans for 2014 are and how InMobi and our
stable of products can help you attain your goals for the year!