We are excited to announce that InMobi is now utilizing HUMAN’s MediaGuard solution to help fight fraud and ensure a clean, transparent and trustworthy mobile in-app advertising ecosystem. HUMAN, formerly known as White Ops, has long been a leader in this space, and we are thrilled to be partnering with them to improve in-app advertising.
In addition, InMobi will be joining the Human Collective, which is HUMAN’s consortium of industry leaders working collaboratively together to improve trust and transparency in programmatic advertising. InMobi will be a key mobile-centric voice within the Human Collective, helping to ensure that the needs of the ever-popular mobile and in-app advertising are well represented. Other members of the HUMAN Collective include The Trade Desk, Omnicom Media Group, Magnite and Amica.
“To sustain its growth, digital advertising needs a trusted marketplace built through global collaboration and strong partnerships,” said HUMAN Co-Founder and CEO Tamer Hassan. “With its global command of the mobile in-app market, this partnership with InMobi strengthens HUMAN’s ability to fight sophisticated cybercrime and creates a more trusted environment for digital advertising. InMobi’s total, direct integration with MediaGuard uplevels its ability to enable brand-safe transactions within its exchange.”
Specifically, InMobi will be working with HUMAN to help our customers effectively monitor and combat SIVT (sophisticated invalid traffic). As a result, 100% of the inventory available on InMobi Exchange will be monitored by HUMAN for issues such as background ad activity, hidden adds, app misrepresentation/spoofing and measurement manipulation.
InMobi has long been focused on making programmatic mobile advertising more transparent and effective for both our publisher and advertiser partners. This is why we spearheaded industry initiatives like app-ads.txt and sellers.json, and we are proud to have earned the official Certification Against Fraud (CAF) designation from the Trustworthy Accountability Group (TAG) for the past four years.
Our new partnership with HUMAN is an extension of this work. HUMAN have long been leaders in this space, and we are excited to bring their solutions to bear to our customers. HUMAN is the first solution in the space to be fully accredited by the Media Rating Council (MRC) for end-to-end coverage against SIVT for desktop, mobile web, mobile in-app and connected TV (CTV). This includes accreditation for pre- and post-bid detection and mitigation of SIVT.
Interested in learning more about this new partnership and what it means for you? You can reach out to us directly here, or send us a note on LinkedIn, Twitter, Facebook or Instagram.