As the mobile ad tech industry continues to create innovative and future-proofed ways of offsetting the effects of Apple's ATT framework and preparing for Google’s upcoming Privacy Sandbox, today’s app developers and advertisers are under increasing pressure. From both sides of the ad tech ecosystem, they are respectively tasked with respecting consumer privacy preferences while also maximizing creative ad experiences, increasing measurability, and maintaining addressability to increase ad revenue.
The answer to the above riddle is to have an innovative mobile marketing software developer kit (SDK) that can help both parties anticipate industry challenges, navigate today’s privacy-first world, and that empowers them with more than just average SDK monetization, audience engagement, and measurement capabilities.
The InMobi SDK is lightweight, easy to install and use, and delivers unrivalled performance with a near-zero crash rate. It gives app developers more consistency and stability, a safer way to collect data signals, easier deployment of ad formats, and a reliable future-proofed privacy solution. For advertisers, the InMobi SDK provides superior ad experiences that don’t detract from the in-app experience, greater control over ad creative, and our IAB SDK certification ensures more accurate tracking and measurement.
As of today, close to 25,000 apps have already integrated the InMobi SDK, generating 2.5 trillion monthly ad requests on 2 billion unique users globally, with the prime intent to plan and execute their mobile monetization strategies.
The InMobi SDK is now certified on all major platforms, including AppLovin, IronSource, Fyber, and Google AdMob. App publishers can now simply integrate the latest mediation SDK and its set of adapters, and this automatically updates their app with the latest InMobi SDK.
Over the past few months and years, we’ve made constant investments to make our SDK more robust and stable. All these capabilities help generate what we call the InMobi SDK flywheel effect. When the SDK innovates and solves for monetization and beyond for app developers, advertisers similarly reap the benefits of our innovation to solve for their own needs. Our SDK innovations enable them to scale their mobile investments, which in turn empowers the SDK to innovate and evolve.
This is how our SDK tree expands to serve both app developers and advertisers:
For App Developers:
Future-proofing your monetization – This is another direct example of the SDK flywheel effect. In this uncertain world where platform and regulatory changes happen at an increasingly rapid pace, our SDK is in a unique position with its presence and capabilities to offset any impact that these changes bring. As examples, two future-proofing addressability tracks we’re working on include the following:
On-device targeting, which will enable partners to run targeting on the client-side versus on the server side in a way that fully respects user privacy.
Cohorts, such as sourcing/processing/storing/refreshing interest-based or behavior-based cohorts on the client-side in a privacy-first way.
On top of the benefits for DSPs that are automatically applicable for all advertisers, the InMobi SDK enables you to:
It’s a competitive mobile app marketplace and app publishers and advertisers need more capabilities than a standard SDK can provide. At InMobi, we’re dedicated to empowering app developers to become successful entrepreneurs and for marketers to help build successful careers by delivering high impact results. That’s why – both in this blog post and in the larger resource center where it sits – we have brought together the most helpful, educational, and inspirational resources to power both parties along their respective journeys.
I’m very excited about how the InMobi SDK will play a significant role in shaping the future of mobile ad tech, and I look forward to sharing more updates with you on this topic in the next few months.
Download the InMobi SDK today to get started.
To learn more, check out our latest SDK video.
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