As the 2020 U.S. Presidential election begins to really get going, we at InMobi wanted to address how political advertising will work on InMobi Exchange and how we are taking multiple steps to ensure media campaigns are run responsibly.
For reference, we define political content as content that references a candidate, political party, elected or appointed government official, election, ballot measure or legislation.
Political and election ads can run on our open exchange globally but with some specific local law based restrictions. InMobi’s demand partners are expected to comply with these restrictions. For example, New York state laws have specific donor disclosure and disclaimer requirements that advertisers need to comply with for state elections in New York.
Specifically, on the creatives themselves, media buyers need to ensure that the creatives used comply with locally acceptable legal and societal sensitivities. We want to make sure that all political ad creatives running on InMobi Exchange are appropriate for both end users and publishers.
To this effect, appropriate disclaimers and disclosure requirements must be adhered to by demand partners and publisher partners, as required by applicable laws. As an additional check point, these creatives will be reviewed by our ad operations team and only approved if they adhere to InMobi's content guidelines.
InMobi has zero tolerance for ads which could be considered as misleading, misrepresenting, hate speech, along with fake images and/or video, and/or such content that provokes violence. If an advertiser is determined to be involved in such unacceptable practices, we will reject the creatives, pause the campaigns immediately and suspend the advertiser in our system, pending any appeals and reviews.
Elections are always impassioned affairs with divergent opinions, and the 2020 national elections in the U.S. may prove to be no different. It is our goal to ensure fairness for all sides and to respect the needs and requirements of all of our diverse partners. As a media partner, we remain a neutral and un-biased channel for the distribution of appropriate campaign(s). If you have any questions or concerns, please don’t hesitate to reach out to us.