Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low?
To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today.
Here are some of the biggest issues plaguing this form of advertising today:
“The biggest issue in mobile marketing today is trust. As more and more companies enter the fray, with varying levels of technology and frankly, legitimacy, it becomes increasingly difficult for buyers to ascertain what is real and what isn’t,” says Mike Brooks, Senior Vice President of Revenue at WeatherBug. “That said, as more and more advanced types of fraud are being uncovered and taught to even the most basic buyers, the advertisers in the mobile space are going to optimize their spends toward partners they can trust to not perpetrate these schemes. I think this is finally the year where advertisers start talking with their money, and moving it to people they trust and business models they understand.”
So what can brands, app publishers and their mobile advertising partners do to improve trust in in-app advertising? What should they look for in a trustworthy mobile advertising partner? Check out this video to learn more:
Full Video Transcript
It’s a transformative period in digital advertising and marketing. New opportunities have emerged, but so have new challenges:
What can be done to restore trust?
Number one, transparency. When publishers know precisely what ads and ad experiences are running in their apps, and when advertisers know exactly where their placements are shown and who is seeing them, everyone wins. A commitment to transparency significantly reduces brand safety concerns too.
Number two, quality. Only work with the highest quality advertisers and publishers. Period. Clamp down on fraud through many innovative tactics and strategies, including through artificial intelligence.
Number three, measurement. Ensure all partners fully use industry-leading stats and insights. All metrics should be verified and reviewed by independent third parties, too.
By prioritizing transparency, quality and measurement, you can be sure your in-app advertising efforts are trustworthy and effective.
Interested in learning more about this topic? Head to inmobi.com/trust to learn more about what it takes to improve matters and guarantee success for everyone.
What do you think the mobile advertising industry needs to do to improve trust? Let us know on social media! We’d love to hear from you on Twitter, Facebook and LinkedIn.
About the Author
Matthew Kaplan has over a decade of digital marketing experience, working to support the content goals of the world’s biggest B2B and B2C brands. He is a passionate app user and evangelist, working to support diverse marketing campaigns across devices.
Additional posts by Matthew:
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