Apple and Google launched their latest mobile operating system versions, iOS 14 and Android 11, in September 2020. Changes to user privacy and the power to manage data is at the forefront of both releases.
We recently released InMobi iOS SDK 910 and InMobi Android SDK 910 which are compliant with these OS changes. As such, we strongly recommend moving to our latest SDK to stay compliant and quickly unlock any potential revenue.
With iOS 14, publishers need to seek permission from users to track them across apps as stated in the AppTrackingTransparency (ATT) framework. Although the enforcement deadline has been pushed to early 2021, our SDK supports opt-in ad tracking to collect IDFA for publishers willing to make the implementation right away. If you are still unsure about how monetization will be impacted iOS 14 onwards, please reference our detailed guide here.
The new SDK supports attribution for app installs via SKAdNetwork, even in the absence of IDFA. InMobi will support SKAdNetwork Version 2.0. To enable this privacy-compliant mode of attribution, please ensure that you update the SKAdNetwork IDs of our demand partners (as shared by InMobi) in your app’s info.plist to support the app install validation process.
For more details about how attribution works with SKAdNetwork and the IDFA-related changes, be sure to check out our blog.
The Android SDK 910 is Android 11 compliant. Most of the changes with this OS update don’t have a direct impact on monetization.
The latest InMobi SDK also supports the Transparency & Consent Framework (TCF) v2.0 from IAB that allows us to pass consent signals, also called as TC strings, to Consent Management Platforms (CMPs) we’re partnered with. If you would like to know more about TCF 2.0, do read more about it in our blog.
If you are running on an older version of the InMobi SDK, we recommend upgrading the SDK right away. The InMobi iOS SDK 910 and InMobi Android SDK 910 are now available for download on our support portal, CocoaPods and JCenter.
If you have any queries or need help with integration, please reach out to your dedicated Partner Manager or write to us at email@example.com.
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