Thanks to the rise of services like eBay and Craigslist, it’s easier than ever for people to sell whatever they have at home - and to bypass stores completely and buy anything from furniture to toys and everything in between directly from peers.
But how has the consumer to consumer (C2C) ecosystem evolved in the mobile era? How have smartphones and tablets disrupted peer-to-peer buying and selling? As with most content consumption, the C2C marketplaces have found strong growth in apps, where they can control the variables associated with privacy, user registration and efficient transaction technology.
To find out, we turned to InMobi Pulse. InMobi Pulse builds a holistic understanding of consumers across data sources ranging from InMobi Exchange, which reaches 1.6 billion users globally, to permissively-sourced deterministic first-party carrier data to stated feedback directly from the customers.
In particular, we looked at the following C2C marketplaces:
So what does the data reveal?
Interests and Motivators:
These insights are interesting, but how can all of this information from InMobi Pulse be used intelligently to further your business aims? For starters, it’s important to note the motivation people have for using these apps. People who have these C2C apps on their mobile devices are looking to monetize their assets or get good deals.
It’s also critical to understand app users demographics and where these app users often live. From a monetization perspective, it can be helpful to stress to advertisers that C2C apps can be a great way to reach rural or suburban populations and/or Hispanic audiences that might be difficult to reach through other app categories.
Curious to see more insights? Reach out today to learn more about InMobi Pulse.
InMobi takes user privacy extremely seriously. We meet the most rigorous governance, compliance, and security standards. We have collaborated with consumer advocacy groups and incorporate guidelines from multiple federal government agencies to define industry-leading practices for data governance in the U.S.
Users retain complete control over the data they provide, have a choice in whether they participate and have transparency as to how their data is utilized. Subscribers have constant access to their privacy elections through multiple telco touchpoints. The patented anonymization platform ensures data sets are 100% secure, and are refreshed to ensure all data are anonymized.
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