• Partnership
  • Advertising

Fairfax Media and InMobi form industry leading mobile advertising partnership

Published on May 14, 2013
Fairfax Media and InMobi form industry leading  mobile advertising partnership

14th May, 2013 - Fairfax Media has partnered with InMobi, the world’s largest independent mobile ad network, to deliver richer and more effective mobile advertising solutions in New Zealand. The partnership is focused on galvanising the New Zealand mobile advertising market, which hasn’t developed as rapidly as in some countries. Fairfax Media Digital General Manager Nigel Tutt says InMobi was an obvious choice for a partnership, because of the strength of its existing agency relationships and industry leadership position. “We are InMobi’s first premium partner in the New Zealand market. This partnership sees us coming together as experts – Fairfax Media as digital audience leaders and InMobi as global mobile advertising pioneers – and connects our advertisers with the right audience. “New Zealand smartphone ownership is growing very quickly, and is currently sitting around 50% of the mobile market. Our customers are already using mobile in every aspect of their day, including accessing the most up-to-date news and information via Stuff.co.nz. Ensuring our advertising clients are able to effectively reach those customers – one of New Zealand’s largest mobile audiences – is the key objective of this partnership,” says Mr. Tutt. Francisco Cordero, Vice President and General Manager of InMobi Australia and New Zealand added, “We currently serve ads to over 2.1 million unique users in New Zealand, which is enormous considering the population. Combining our extensive network with New Zealand’s leading digital destination will give advertisers tremendous reach across the country and premium consumer segments. Advertisers will also have the opportunity to leverage our intuitive, mobile-first technology platforms – InMobi Ad Tracker and InMobi Studio – to build, run, and measure rich-media mobile ad campaigns across Fairfax Media.” The partnership sees Fairfax and InMobi providing agencies a one stop shop for bespoke mobile solutions and innovative creative executions on mobile devices.

Ends For further information, please contact: Fairfax Media Communications and Marketing Manager Nicola Igusa 09 925 9817 or 027 704 7521

About Fairfax Media

Fairfax Media is an innovative, integrated multi-media business with strong brands across multiple platforms including newspapers, magazines and digital. Fairfax Media has two national, nine daily and more than 60 community newspapers, 25+ magazines, market leading website stuff.co.nz and parenting site essentialmums.co.nz. Click here to see the company’s full portfolio of media brands.

About InMobi

InMobi has been recognized by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 691M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. Developers can start monetizing instantaneously by downloading our SDK - http://www.inmobi.com/SDK To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/