• App Monetization

InMobi Announces its Global Partnership in the Box Mobile Developer Challenge, First Place Receives £16k ($25K) Cash and £3k ($5K) in Ad Network Spend

Published on July 14, 2011
InMobi Announces its Global Partnership in the Box Mobile Developer Challenge, First Place Receives £16k ($25K) Cash and £3k ($5K) in Ad Network Spend

Other Prizes Include HP TouchPads, Verizon MiFi cards and a VC Pitch Meeting with Draper Fisher Jurvetson

LONDON – July 14, 2011 -- Today InMobi announces its partnership in the Box Mobile Developer Challenge, a two-month long contest open to developers from around the globe. Entrants into the contest use Box APIs to create enterprise apps for Android, iOS and webOS mobile devices. The contest will be judged by leading mobile influencers from Accenture, AT&T, Draper Fisher Jurvetson, Hewlett-Packard, InMobi, ReadWriteWeb, MobileCrunch, VentureBeat, Verizon, Xyologic and Box. Developers are competing for a wide variety of prizes including: up to £22k ($35K) in cash, £6k ($10K) in InMobi ad network spend, HP TouchPads, Verizon MiFi cards, plus a chance to attend a VC pitch meeting with Draper Fisher Jurvetson. "This contest is a great way for us to help mobile developers around the globe not only build great apps, but also get an opportunity to turn their apps into a venture backed business." said Gregory Kennedy, Director, Global Marketing of InMobi. "It's because the enterprise mobile app market tends to be underserved that we felt there was a big opportunity here for up and coming entrepreneurs. We’re very excited to see what they dream up." "Explosive mobile adoption in the enterprise market is creating a huge opportunity for developers to bring new innovation to a historically stagnant market – especially as tablets create new demand for mobile access," said Aaron Levie, co-founder and CEO of Box. "With this challenge, we're encouraging developers to build powerful apps that leverage the Box platform to reimagine how today's mobile workers engage with their content."

How to Enter to the Contest

The Box Mobile Developer Challenge begins today, July 14, 2011, and concludes on September 9, 2011. Winners will be notified during the final weeks of September and the top two will be invited to join Box on stage at its first annual customer conference in San Francisco on September 28, 2011. Developers can join the challenge by visiting the Box Mobile Dev Challenge website at http://sites.box.net/devchallenge.


1st Place £16,000 + $3,000 InMobi Ad Credits and a Meeting with Draper Fisher Jurvetson (DFJ), Verizon MiFi card
2nd Place £6,000 + £3,000 in InMobi Ad Credits a Meeting with Draper Fisher Jurvetson (DFJ), Verizon MiFi card
Top Ten Best Apps HP TouchPad Tablets

Box Mobile Dev Challenge Judges

  • Josh Stein, Managing Director, Draper Fisher Jurvetson
  • Lars Kamp, Head of Corporate Development for Accenture Mobility, Accenture
  • Igor Glubochansky, Executive Director, Advanced Mobility Solutions, AT&T
  • Richard Kerris, Vice President of Worldwide Developer Relations, HP
  • Gregory Kennedy, Director of Global Marketing, InMobi
  • Humphrey Chen, Executive Director, New Product Technologies, Verizon
  • Klint Finley, Writer, ReadWriteWeb
  • Greg Kumparak, Editor, MobileCrunch
  • Matthaus Krzykowski, Founder, XyoLogic; Reporter, VentureBeat

Sponsors of the Box Mobile Dev Challenge

  • AT&T
  • Draper Fisher Jurvetson
  • Hewlett-Packard
  • InMobi
  • Verizon

To learn more about the submission process, upcoming events and judges please visit the Box Mobile Dev Challenge page at www.box.net/devchallenge.

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 314 million consumers, in over 165 countries, through more than 36.2 billion mobile ad impressions monthly. InMobi was recently selected as the 2010 AlwaysOn Global 250 Company to Watch in Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, and Singapore. To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.InMobi.com/InMobiblog/.

About Box

Founded in 2005, Box provides a secure, scalable content sharing platform that both users and IT love and adopt. Today, nearly 6 million individuals and 60,000 companies use Box to easily manage information and collaboration in the cloud, with enterprise-grade security and oversight. Content on Box can be shared internally and externally, accessed through iPad, iPhone and Android applications, and extended to partner applications such as Google Apps, NetSuite and Salesforce. Headquartered in Palo Alto, CA, Box is a privately held company and is backed by venture capital firms Andreessen Horowitz, Draper Fisher Jurvetson, Emergence Capital Partners, Meritech Capital Partners, Scale Venture Partners, and U.S. Venture Partners.

Media Contact:

Simon Judges IF Communications for InMobi UK and EU +44 (0) 207 484 6288 / +44 (0) 7949 138017 simon@if-communications.com