Published on May 01, 2013

Android and iOS margin closes to 23% InMobi Australian ad network reaches 10 million monthly unique users Mobile apps maintain popularity with 23% increase

May 2, 2013

InMobi, the largest independent mobile advertising network, released its latest Australian Mobile Insights Report today, revealing that Apple’s iOS smartphones have continued to lose share to Android. Between January and March, Apple’s smartphone share of impressions dropped 2 per cent to 59 percent and Android grew 2 per cent to 36 per cent on the InMobi network. The 23 per cent margin is the closest that Android has ever been to Apple before and shows a changing tide in the smartphone market that is being reflected in other parts of the world, including New Zealand, where Android is currently only 7.7 per cent behind Apple.

Smartphone Operating System Share of Impressions
Smartphone OS Q4 Q1 % Change
iOS 61% 59% -2
Android 34% 36% +2
Other 5% 5% 0

Contributing to Apple’s smartphone share loss, the iPhone lost handset share of impressions for the first time. Its handset share decreased 5.4 per cent to 45.7 per cent, but it still managed to hold onto the top spot. Although Apple has been losing ground in the smartphone market, the iPad is still holding its own when it comes to tablets. A growing appetite for using tablets in the home saw a 3 per cent increase for the iPad, moving it further ahead in second spot in the top 5 handsets. Thanks to the growing smartphone market, the report furthermore showed an 18 per cent growth in mobile impressions from Q4 and InMobi’s Australian ad network reached a record 10 million monthly unique users. Globally, InMobi’s audience reach now tops 691 million unique users. Mobile app impressions also jumped up by 23 per cent to 82 per cent due to more apps being made available to Android users in the Google Play and Samsung Apps stores.

Francisco Cordero, Vice President and General Manager of InMobi Australia and New Zealand, said: “Android has come firing through this quarter, gaining on iOS following a great fourth quarter and Christmas sale period from Samsung which posted a record profit of $6.34 billion (AUD). With the launch of Facebook Home, the Samsung Galaxy S4 and the imminent launch of the HTC1 Facebook phone, we believe that Andriod will maintain its momentum and close the margin between iOS even further next quarter.”

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About InMobi

InMobi has been recognised by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support across the globe. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. Developers can start monetising instantaneously by downloading our SDK -

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