InMobi, the largest independent mobile advertising network, today released its latest New Zealand Mobile Insights Report, revealing that Apple’s iOS platform has overtaken Android for the first time. The report shows that Apple’s iOS now holds 33.4 per cent market share, increasing 10.4 per cent in the last three months, whilst Android currently holds 29.5 per cent, only increasing its share marginally by 0.9 per cent. These findings are supported by the dominance of the iPhone as the top handset, commanding 19.6 per cent of the market.
| Top 3 Operating Systems: % Share Available Impressions | ||
| OS | Q1 2012 | Q2 2012 |
| iOS | 23.0% | 33.4% |
| Android | 28.7% | 29.5% |
| Nokia OS | 7.0% | 6.1% |
As predicated last quarter, the report also shows a staggering 78 per cent growth in tablet impressions on the New Zealand InMobi network over the last three months. A similar growth was experienced in Australia (34 per cent) indicating a strong upward trend in tablet usage across the Pacific region
Francisco Cordero, General Manager and Regional Director of InMobi Australia and New Zealand, said: “There is a very direct link between the developments we have seen in the tablet and mobile markets over the last three months and what our data shows. iOS has overtaken Android as a result of the iPhone becoming available to all carriers in New Zealand. Furthermore, tablets are seeing exponential growth due to reduced retail prices and richer web browsing experiences achieved by the larger screen format.” “With the introduction of new tablets to the market, including the Microsoft Surface and Google’s Nexus 7, and reports that Apple will launch a mini iPad, we expect tablet impressions to double by this time next year from 70 million to 140 million.” Earlier this year, InMobi opened an office in Auckland and a second Australian office in Melbourne, helping it serve over 419 million ads in New Zealand between April and June this year. Download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page: www.inmobi.com/research Follow us on Twitter to keep up to date with InMobi insights at @InMobi_au
Larissa Rembisz, (02) 9213 3405, larissa@nakedcomms.com.au
InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 587 Million consumers, in over 165 countries, through Billions of daily mobile ad impressions. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobilerich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, London, New York, San Francisco, Melbourne, Sydney, Singapore, Tokyo, Nairobi, Johannesburg, Paris, Madrid, Hamburg, Dubai, Seoul and Moscow. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi_au, or read our blog at www.inmobi.com/inmobiblog/.
