InMobi Launches Lifetime Value Platform

Published on November 27, 2012

InMobi Launches Lifetime Value Platform SINGAPORE NOVEMBER 27TH, 2012:

InMobi, the leader in mobile-first technology platforms, and the largest independent mobile ad network, announces the private beta launch of InMobi Lifetime Value Platform (LTVP).  This free-to-use platform allows premium publishers and app developers to better understand and engage their users, helping to maximize lifetime value (LTV), and ultimately increase revenues. InMobi LTVP works by identifying different in-app user groups and providing deep behavior insight to the premium publisher or app developer.  The app publisher using the InMobi platform then has the ability to rapidly modify the app’s behavior for each user segment without having to resubmit the app for approval. The InMobi LTVP takes a three-step approach:

  1. Insights: Gain advanced user insights across app usage, user engagement, in-app revenues, and other behaviors within the app.
  2. Segments: Define granular user segments based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app.
  3. Actions: Deliver rich in-app messages and modify app behavior at a segment level using targeted actions such as selling unique virtual goods, displaying highly customized ads, rewarding power users, or cross promoting other apps.

Commenting on the launch, Chandrashekhar Vattikuti, VP of Product Management, InMobi, comments: “Successful app publishers understand that real value is achieved through user engagement and loyalty.  We noticed a need for a platform that helps app developers and premium publishers gain detailed insights into user behavior, and deliver targeted actions in real-time.” Vattikuti continues: “Early feedback has been very positive and we’re seeing that there are very clear benefits to the app developer and premium publisher community.” InMobi LTVP is free-to-use for premium publishers and app developers, and currently supports iOS and Android, with Windows 8 in development. For additional information and to request an invitation to the private beta, please visit: Register to join the InMobi webinar, “Introduction to InMobi LTVP” on Thursday, November 29th at 10:00 AM PST:

About InMobi

InMobi is an innovative mobile technology company that enables the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behavior, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire users and monetize their mobile apps and mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. To learn more, please visit, follow us on Twitter @InMobi, or discover the latest mobile insights at

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