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InMobi Smartphone Study Reveals 41% of Mobile Users To Buy Apple iPhone 5

Published on September 28, 2011
InMobi Smartphone Study Reveals 41% of Mobile Users  To Buy Apple iPhone 5

North American Mobile Ad Market to Benefit from Most Highly-Anticipated Smartphone Launch to Date

SAN MATEO, California, September 28, 2011—InMobi, the world's largest independent mobile ad network, today announces the combined results of its monthly InMobiMobile Insights network ad data research and a custom iPhone-focused study, iPhone 5 and the Mobile Market.  The InMobi announcement acts as a forecast to the scope and effect of the confirmed October 4thApple iPhone announcement in North America.  InMobi anticipates the North American mobile ad market to experience a significant increase in mobile media consumption based on the iPhone 5 consumer data findings.

Apple iPhone 5 potentially the most successful smartphone launch to date.

The recent InMobi consumer smartphone survey uncovers that 41% of current mobile users in the U.S., Mexico, and Canada plan to buy an iPhone 5—potentially making it the most successful launch from the consumer electronics giant to date.  The study further finds that over 50% of those users will make the purchase within the first six months of the iPhone 5 launch, which could take Apple significantly ahead of its June 2011 market position, and increase its mobile platform market share from 27% in June (comScore Inc., August 2011) to 41%. However, if Apple only unveils a product update—akin to the 3GS version of the iPhone that Apple released in 2009—interest in the new smartphone will be significantly lower, with fewer than 15% of consumers likely to actively pursue the new handset. The study finds that consumers are most hopeful for improved battery life; increased processing speed; higher-quality screen resolution; and stronger phone service in the rumored Apple smartphone.

Customer retention and new users

The study uncovered that over half of BlackBerry users (52%) are planning to switch to the new Apple iPhone 5, followed by 51% of current iPhone users and over one in four (27%) Android owners.  Even if the announcement only unveils an iPhone 4S, 28% of current BlackBerry smartphone owners plan to switch to Apple, more than double the amount of current iPhone and Android owners. Percentage of mobile consumers planning to switch to new iPhone:

Current Phone % Planning to Switch to iPhone 5 % Planning to Switch to in iPhone "4S"
iPhone 51 11
Android 27 11
BlackBerry 52 28

InMobi experiences continued network growth in North America

InMobi's North America Market Overview, which shows nearly 24 billion mobile ad impressions on the InMobi network over the past quarter, denotes that Apple mobile ad impressions are on the rise in iPod Touch devices and that as a manufacturer, Apple has the majority of the market share, at 29%.  Data from the report also indicates a 33% growth in mobile ad impressions over the past three months, and a 39% growth in smart phone impressions in the North America mobile market.  An infographic outlining the full findings of InMobi's most recent research is available at: http://www.inmobi.com/research/. Commenting on InMobi's latest findings, James Lamberti, VP Global Research & Marketing at InMobi, said: “The combination of Apple's increasing market share in mobile advertising and general consumer interest in their latest technology is another boon for the mobile advertising industry.  Apple is currently the clear leader in terms of compelling user experience and customer loyalty, and we feel that their quality and pace of innovation when it comes to mobile devices will continue to improve the content and advertising experience for consumers for iPhone5 and beyond.”

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on four continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 340 Million consumers, in over 165 countries, through more than 47.3 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi's offering to creative agencies and brands. InMobi was recently selected as a 2011 Always On Top 100 Mobile Company in Silicon Valley. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.InMobi.com/InMobiblog/.

Media Contact:

Dan Gamble | dan@if-communications.com | 415.971.7938