InMobi and Marmalade announce partnership: InMobi Brings Mobile Monetisation to Marmalade's Developers

Published on June 20, 2012

InMobi released a new module to simplify App Monetisation for the Marmalade Developer Community

LONDON, UK, June 20th 2012:

InMobi, the largest independent mobile ad network, and leading app development platform Marmalade have announced a partnership that allows Marmalade’s developers to benefit from the InMobi global ad network and helps turn their mobile apps into a viable mobile business. Marmalade allows developers to compile a single codebase to native CPU instructions, then deploy apps easily to all iOS, Android, and BlackBerry 10 devices, as well as other platforms including selected smart TV platforms. Well known titles including Draw Something, Call of Duty, Cut the Rope, Lara Croft, Need for Speed, Back Breaker and many more choose Marmalade as their cross-platform tool of choice. With the new InMobi module available for Marmalade, Marmalade developers can easily monetise apps using in-app advertising with InMobi’s latest SDK 350, which is UDID independent and supports a spectrum of ad formats from banners to inline video. In addition to monetisation, Marmalade developers can benefit from InMobi’s global reach spanning 578 Million consumers, in over 165 countries to cost effectively acquire users. "Marmalade is committed to helping developers better monetise their apps, by providing the widest partner service network of any cross-platform solution. We're delighted to partner with InMobi, to open up their huge reach and revenue potential to the growing Marmalade developer community", says Tim Closs, CTO at Marmalade. Limvirak Chea, Business Development Director EMEA at InMobi concludes: “This partnership comes at a very exciting time, annual mobile app downloads are set to increase to almost 183 billion by 2015 and we believe Marmalade’s technology will be at the forefront of this explosion. Through this partnership Marmalade developers will be able to increase revenue from their apps by leveraging our global mobile advertising network.”

About Marmalade

The Marmalade SDK is a cross-platform development environment for rich apps and games on smartphones, tablets, smart TVs and other embedded platforms. Marmalade allows developers to compile a single codebase to native CPU instructions, then deploy apps easily to all iOS, Android, and BlackBerry 10 devices, as well as other platforms including selected smart TV platforms. Marmalade has been adopted by thousands of developers around the world, including leading publishers and has enabled a number of high profile, high performance AAA titles and many #1 games on the Apple App Store.  Well known titles including Draw Something, Call of Duty, Cut the Rope, Lara Croft, Need for Speed, Back Breaker and many more choose Marmalade as their cross-platform tool of choice. Marmalade is backed by a number of high profile strategic investors, including ARM Holdings plc, the world's leading semiconductor intellectual property supplier. (LSE: ARM, NASDAQ: ARMH) Marmalade is headquartered in London and has an office in San Francisco. madewithmarmalade.com| Ph +44 8456 434 969 | Twitter: marmaladeapps | Facebook: Marmalade

About InMobi

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Bangkok, Dubai, Hamburg, Johannesburg, London, Madrid, Moscow, Nairobi, New York, Paris, San Francisco, Seoul, Singapore, Stockholm and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.

Media Contact:

Mital Goel PR Manager, EMEA at InMobi T: +44 (0) 207 492 7000 E: Mital.Goel@InMobi.com

Press Contact

For any media queries, please contact pr@inmobi.com.