InMobi, the world’s largest independent mobile ad network, has today announced its first local InMobi Studio partnership with News Limited. InMobi will be assisting the media company’s move to bring mobile advertising in-house by enabling it to offer rich-media mobile creative solutions to its clients. The two-year partnership will see News Limited use the powerful HTML5 visual authoring platform, InMobi Studio, to build mobile and tablet ads for clients across all of its digital brands including The Australian, News.com.au, The Daily Telegraph, Herald Sun and The Courier-Mail. InMobi will also be providing critical support to News Limited to ensure it has a smooth transition over to InMobi Studio. InMobi Studio is a cloud based platform that has been built intuitively by and for designers, empowering designers and marketers to build, run, and measure mobile rich-media ads without compromise. It features a drag and drop interface and pre-coded solutions including gestures, animation, video, geo-location, mini-games and social media integration, which allow brands to build deeply engaging advertising experiences in minutes rather than days.
Francisco Cordero, Vice President and General Manager of InMobi Australia and New Zealand, said: “This partnership is a significant milestone in the expansion of our innovative platform business in Australia. Both InMobi Studio and InMobi AdTracker, our mobile performance tracking platform, are now being used by premium Australian publishers and advertisers reinforcing the quality of our mobile first technology and reputation as a trusted partner.”
Fiorella Di Santo, News Limited’s group director – sales, said: “We recently announced that we are bringing mobile sales representation and creative ad production in-house to enhance our multi-platform offering and give us the opportunity to provide more integrated, creative ad solutions for our customers. We’re delighted to be partnering with InMobi in their first local studio partnership ensuring we have the right tools to produce innovative, effective and high-quality campaigns. ” According to recent IAB data[1], mobile advertising in Australia grew 220 per cent in 2012, representing expenditure of $86.2 million. Based on submissions to IAB from publishers, 58 per cent of mobile advertising for Q4 2012 was allocated to smart phones and 42 per cent was for tablets. Recent InMobi Australian Media Consumption research[2] has also shown that 54% of Australian mobile users are now as comfortable with mobile advertising as they are with TV or online advertising. For more information on InMobi Studio visit https://www.inmobi.com/studio/ or InMobi AdTracker visit https://www.inmobi.com/adtracker/.
News Limited, a wholly owned subsidiary of News Corporation, is Australia’s number one media company. Each month News reaches over 13 million Australians through its portfolio of national, metropolitan, regional, community and specialist multi-platform brands. Connecting with its consumers in print, broadcast, online and through mobile devices, News’ brands include The Australian, The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser (Adelaide), The Sunday Times (Perth), The Mercury (Hobart), NT News, Townsville Bulletin, The Cairns Post, Gold Coast Bulletin, Geelong Advertiser, The Weekly Times, news.com.au, Fox Sports, Eureka Report, Business Spectator, Vogue Australia, GQ, donna hay, Kidspot and taste.com.au. Every week News prints and distributes around 16 million newspapers, of which around 11 million are paid copies. The balance is made up of commuter newspaper mX, which is distributed in Sydney, Melbourne and Brisbane, and the NewsLocal (NSW), Leader (VIC), Messenger (SA) and Quest (QLD) community newspapers. News’ digital footprint extends to around 8 million Australians (UAs). News also has significant investments in allied Australian media enterprises Foxtel, the REA Group and AAP.
Larissa Rembisz, (02) 9213 3405, larissa@nakedcomms.com.au
