InMobi and iProspect win Adobo Design Award for Adidas Boost rich media campaign

Published on May 15, 2013

Reinforcing creative and innovation excellence in Mobile Advertising

SINGAPORE - 15th May 2013

InMobi, the leading innovator in mobile advertising and the largest independent mobile ad network has been recognized with the highest award in the Best Design, Game and Application Category at the recently concluded Adobo Design Awards 2013 in Manila, Philippines. The ad, which was built for iProspect won the award for its rich media mobile ad campaign for Adidas Boost footwear. The campaign was recognised for bringing the experience of running effortlessly with Adidas Boost, a revolutionary shoe with a new cushioning technology. The rich media campaign, developed using InMobi Studio - the industry leading HTML5 ad-authoring platform, ran in Philippines earlier this year and generated high levels of engagement amongst the target audience. Commenting on the award, Phalgun Raju, Vice President and General Manager, India and South-East Asia said, "The Adobo Award demonstrates InMobi's continued leadership in designing and delivering innovative and award winning campaigns to the brands and agencies we work with. This award is the latest in a series of industry recognitions and wins for InMobi. It reflects the capabilities of our creative services and ad delivery teams in driving HTML5 rich media innovations of our brand advertisers and agencies. Our ability to consistently innovate and deliver on our clients’ marketing messages creatively and effectively is what differentiates InMobi from other mobile ad networks." The ad unit enabled users to “run” through multiple terrains using their fingers with varying levels of difficulty and conditions, and communicated the idea of running effortlessly to the target audience - people that could run but didn't want to. The ad unit’s creativity and innovation also lay in comparing an individual’s performance against other runners in the neighbourhood, based on location and displaying the results on a custom map. Shayne Garcia, Digital Director, iProspect Philippines added: "I see InMobi not only as a platform provider but as a long-term business partner. What makes inMobi stand out is its passionate people who work together in developing award-winning concepts and technological solutions that help us answer our clients’ marketing objectives. As iProspect continues to develop breakthrough digital campaigns that do not only deliver reach but also engage consumers, I am looking forward to more strategic partnerships with the InMobi team." Adobo magazine is South East Asia’s leading advertising and brand communications publication with special focus on culture and design. The Adobo Design Awards champion the region’s best in design and celebrate the talents 
behind the work. To view the Adidas Boost campaign, please visit: http://www.inmobi.com/adgallery/

About InMobi

InMobi has been recognized by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 691M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. Developers can start monetizing instantaneously by downloading our SDK – www.inmobi.com/SDK To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/.

For further information, please contact: Bikash Chowdhury Director of Marketing, Japan and Asia Pacific E: bikash.chowdhury@inmobi.com T: +91-98451-95100

Press Contact

For any media queries, please contact Sharon Menezes at sharon.menezes@inmobi.com, or call on (+91) 9632664401