• Advertising

MEC UK selects InMobi as its preferred partner for mobile rich media advertising

Published on June 17, 2013
MEC UK selects InMobi as its preferred partner for mobile rich media advertising

A UK-wide partnership that covers the breadth of InMobi platforms, including InMobi Studio, InMobi Ad Tracker and buying media on the InMobi Ad Network

LONDON, UK: 17th June, 2013 

InMobi, the largest independent mobile advertising network today announced a partnership with MEC UK, Media360’s ‘Media Agency of the Decade’ that counts Paramount, Lloyds TSB, and EE on its roster. The partnership will see MEC UK deploy the InMobi Studio rich media ad platform for ad creation. The InMobi Studio rich media ad platform has already been utilised by MEC UK to create ads for its EE mobile launch campaign. In addition, MEC UK ran the ads on the InMobi mobile ad network. MEC UK’s advertising work with EE was one of the biggest ad campaigns of 2012 and the first mobile campaign to announce the brand existed. The key objective was to communicate the launch of EE as the UK’s first 4G network, bringing faster data speeds to EE customers far in advance of any other UK network. The mobile rich media ads included a network speed test that showed users their current, 3G, speed and how much faster their connection would be if they joined EE. MEC UK has also used the InMobi Studio platform to create multiple campaigns for the BBC, including one to promote the Nick Grimshaw breakfast show that spoofed a phone call from the Radio 1 DJ and then directed users to the Radio 1 mobile website where they could listen live to the show. Additionally, in order to gauge the success of such platforms and campaign activity, MEC UK is evaluating the InMobi Ad Tracker. This innovative solution anonymously matches mobile ad clicks to downloads (on both mobile web and app campaigns) to better track and measure conversions in real time, across all advertising networks and publishers, giving agencies and planners unparalleled insight into the success of their campaigns. Jide Sobo, Head of Mobile at MEC UK, commented, “This preferred partner status with InMobi will really set us apart in the booming mobile advertising sector by giving us advanced access to their creative solutions, thereby allowing us to develop ever more sophisticated campaigns for clients and their brands. “Having a solution, which has analysis integrated within it, provides us with a structured, transparent and measurable barometer for success that we can use to demonstrate the value of mobile advertising campaigns to clients. The more this is showcased to clients as an integral part of any marketing campaign, the more the industry will grow and innovate, and that can only be a good thing for everyone.” Abhay Singhal, co-founder and MD EMEA at InMobi concludes: “The most important thing that companies can do is to engage with their customers on their mobile devices. Forward thinking companies such as MEC UK are already embracing mobile and we expect to see a rapid uptake in the creation of more engaging and immersive experiences on mobile. It is a great accolade that MEC UK has chosen to work with InMobi and we look forward to supporting them in the creation of engaging mobile ad experiences to consumers across the UK.”

– ENDS – About MEC

MEC help their clients explore what’s possible, inspiring and guiding them to the optimum solution for their brands. Then they exploit it, delivering maximum value to them. Their services include: Media planning and buying ~ Digital media ~ Mobile ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated Planning. Their 4,500 highly talented and motivated people work with domestic and international clients in 84 countries and are a founding partner of GroupM. MEC recently won the accolade of ‘Media Agency of the Decade’ at Media360, 2013. To find out more, visit us at www.mecglobal.com.

About InMobi

InMobi has been recognized by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising and deliver an end-to-end solution to its customers. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 691M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetize their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support across the globe. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/.

For more information, please contact: Mital Goel Global Corporate Communications Manager E: Mital.Goel@InMobi.com