• Advertising

InMobi Partners with Top Football News Publisher, Adversport’s Foot Mercato

Published on February 26, 2014
InMobi Partners with Top Football News Publisher, Adversport’s Foot Mercato

Exclusive Partnership Agreement Brings Native Advertising To Foot Mercato’s Mobile and Tablet Apps

Singapore, February 26, 2014 – InMobi, the world’s largest independent mobile advertising company, today announced an exclusive partnership agreement with Adversport, the publisher of Foot Mercato, the leading football app on the App Store. InMobi has been selected as the exclusive mobile advertising platform for Adversport’s mobile and tablet properties across France (Foot Mercato), Germany (Fussballtransfer) and Spain (Fichajes).

Adversport's Foot Mercato application featuring an InMobi ad. Adversport’s Foot Mercato draws over one million unique visitors per month across Europe and provides the latest football news, live match scores, match results, player profiles and interviews. Football fans are able to customize their app experience to track their favourite clubs and follow games in real time through the mobile and tablet app.

InMobi’s platform will allow Foot Mercato to deliver a rich, engaging, in-context, advertising experience to their users. In addition, InMobi will be delivering native ad units , which integrate into the apps look and feel, providing a seamless user experience.

“InMobi has a truly global presence, with access to both local and global brand advertisers,” said Cyril FRIEH, Marketing Manager at Adversport/Footmercato.net. “We are excited to be partnering with InMobi, and their market-leading technology will allow us to bring engaging advertising solutions to both advertisers and our users.”

“We are very pleased to have been chosen as Adversport’s exclusive mobile advertising partner. We look forward to bringing innovative advertising to their established base of loyal users across the Foot Mercato mobile and tablet apps,” said Ian Dowds, Vice President & General Manager, Brand at InMobi. “Foot Mercato’s mobile and tablet inventory will compliment InMobi’s premium inventory and is sure to contribute to the growth of InMobi’s expanding brand business in France, Germany and Spain.”

About Adversport

Adversport is a European group focused on providing football information to millions of monthly viewers. With more than 20 full time journalists based in France, Germany and Spain, Adversport's websites are the biggest independent sports websites in these countries.

FootMercato.net, Fichajes.com and Fussballtranfers.com generate more than 150 million page views per month, and its mobile applications generate over 200 million page views per month. Adversport's users are deeply involved in the content, and content is tailored based on user’s behavior in order to provide them the best of football information every time they visit Adversport’s websites.

Adversport has grown by 20% every year during the past 10 years, and is constantly innovating to maintain its leading position.

About InMobi

InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 759 million consumers across 165 countries.

Additional Info

Global Press Contact:
Julia Giona, InMobi
+1 (415) 598-8515