• Advertising


Published on July 14, 2015

Launches Miip, a revolutionary discovery platform

SAN FRANCISCO, Ca. July 14, 2015 - InMobi, the world’s most powerful mobile advertising platform has unveiled Miip, a revolutionary discovery platform that transforms advertising into moments of discovery for users.

“Ads today have forgotten the protagonist of the story – the user,” said Naveen Tewari, Founder & CEO, InMobi. “With Miip, we will put the user ahead of everyone else, and deliver a consistent, personalized and content-rich experience that users will fall in love with.”

Miip creates discovery zones for consumers within their favorite apps and presents a curated collection of product feeds, apps and related content with stunning visuals. Personified through a mascot of the same name, Miip humanizes the discovery experience through a series of engaging and dynamic conversations. Miip learns and refines its recommendations over time through reactions and emotions expressed by the consumer within the discovery zone.

Description: C:\Users\navin.madhavan\Naveen\Marketing\PR\miip PR\Exhibits\Buy Now.png"We're working with InMobi to dynamically showcase our products within mobile ad units that display directly in app, allowing us to reach highly targeted audiences in 30,000+ apps within InMobi's network," said Slaton Carter, Director of Digital Marketing, TheRealReal. "With over 20% of our sales coming from mobile, we recognize the benefit of targeting new consumers directly on mobile and are confident in InMobi's capability to deliver solid results."

Unlike traditional push-based advertising, Miip will capture a consumer’s attention through stories stitched together based on a strong unifying theme. For instance, a user who likes rock music will see an intelligently crafted story with curated recommendations across relevant merchandise, track reviews, concert tickets, music equipment or trending rock collections, all within one discovery zone. Miip extracts content from other existing apps and makes them accessible within the discovery zone. Consumers can also ‘Buy’ products within the discovery zone, through secure payments enabled by Stripe, the partner powering payments for Miip.

"For consumers, the point of discovery is shifting more than ever towards the apps and social media feeds on their phones. Elegant, easy checkout experiences are essential to converting on mobile, so we're excited to partner with InMobi to bring these experiences to thousands of apps on more than a billion devices," said Cristina Cordova, Head of Business Development, Stripe.

Miip offers powerful ways for businesses to reach and engage their audiences, including:

  • Traditional retailers and e-commerce merchants who can now showcase their catalogs to more than a billion mobile users and drive sales outside their existing stores.
  • Developers can engage and delight users with products, services and content that truly complements their app.
  • Brands will now have direct access to consumer sentiments and emotions enabling far richer insights that can be acted upon.

Miip is currently in private beta with several partners including Spotify, MachineZone, JustFab, TheRealReal, Joyus, Rhymeo and Vidzy. Miip will be available for all customers over the next few months. For further information, contact us at miip@inmobi.com.

Additional Information

About InMobi

InMobi enables consumers to discover amazing products through mobile advertising. Through Miip, a revolutionary discovery platform, developers, merchants & brands can engage mobile consumers globally. Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies in the world, InMobi enables over 100 billion discovery sessions on mobile devices across a billion users every month, becoming the largest discovery platform in the world.

Global Press Contact:

Kaavya Kasturirangan
+1 (415) 598-8515