New App Insight Report Offers Advice to Developers and Game Studios to Drive Global User Acquisition
Singapore, October 17, 2013 – InMobi, the world’s largest independent mobile ad network, today released the first edition of the InMobi App Insight Report that provides comprehensive trends for app developers based on the analysis of thousands of app promotion campaigns that ran on the InMobi global ad network in the second quarter of 2013.
“The first edition of this report shares deep insights of the larger ecosystem around the world of app installs based on data analyzed from thousands of campaigns we ran in Q2 2013. We investigated the core areas that developers deeply care about: scaling their business, driving user engagement, and optimizing user lifetime value (LTV),” said Shrikant Latkar, Vice President of Global Marketing, InMobi.
Key insights from the report include:
Latkar continued, “Our ability to deliver high LTV users at global scale through in-app advertising across multiple app categories is unmatched. By combining our massive reach with granular targeting and innovative ad formats that range from interstitials to custom and native ads, InMobi is in a unique position to help developers scale their business exponentially. With deep understanding of user behavior and access to 90% of the top global brands, we have become the best global monetization partner for developers. The report also delivers unique trends and tips to help developers tackle tablets, as well as making inroads into tough markets like China.”
The complete report can be downloaded from InMobi Insights (http://inmo.bi/1fKnX8Z).
InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Reviewas one of the 50 Disruptive Companies of 2013, InMobi is the world’s largest independent mobile ad network, engaging 691 million consumers across 165 countries.
To learn more, visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/. Developers, start monetizing instantaneously by downloading our SDK at www.inmobi.com/SDK.
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