Unlocking success isn't just about strategy; it's about harnessing innovation, creativity, and the right tools. At the MOBEXX Awards 2023 by AdGully, InMobi and Glance took the spotlight with three gold-winning campaigns that have redefined marketing excellence. Here, we unravel the captivating tale of how these ideas turned into gold.
In a world teeming with gaming apps, Inspired Square sought to make a splash with its innovative puzzle game, 2248, and drive app downloads. Partnering with InMobi and Glance, Inspired Square showcased 2248 on Glance’s gaming platform, Nostra, targeting India's avid gaming community of 70 million. This move enabled gamers to stumble upon 2248 seamlessly as a recommended game based on their interests, elevating its visibility and engagement even before unlocking their phones.
Through this collaboration, Inspired Square orchestrated a campaign to attract puzzle game lovers in a hard-core mobile gaming environment, resulting in 620,537 installs globally and winning a gold under Mobile Advertising Excellence in App Install Campaign award category. Read the full success story here.
Nerolac, in partnership with InMobi and Interactive Avenues, won a gold under Mobile Advertising Excellence in Programmatic Campaign category at the MOBEXX Awards 2023. With the mission to enable dealers' growth, their "Har din Diwali" campaign utilized a mobile-rich media solution targeting Diwali-celebrating audiences aged 25-44 across mobile apps they use the most. This helped drive discovery of their nearest dealers and prompt action — be it a call, visit, or consultation.
A rich media experience prompted users to adorn a virtual living room with drag-and-drop Diwali elements, showcasing the campaign message. Gold coin offers and real-time winner updates added allure, showcasing the nearest dealer store on a map from the 5,000 outlets polygon-mapped. Dynamic creative optimization tailored the ad experience for each user, offering three calls-to-action: Get Direction, Call Now, and Book Now. This innovative campaign delivered outstanding results in just 10 days, reaching 3.6 million unique users and recording a 49% growth in sales volume. Read more about this award-winning campaign here.
ASUS aimed to drive footfall to its offline stores in India amid the growing trend of online electronics purchases. Partnering with InMobi, the campaign targeted online-savvy consumers and sought to entice them back to physical stores for hands-on experiences with ASUS laptops before making a purchase.
The challenge? Convincing tech-savvy Indian consumers, accustomed to online shopping, to visit offline stores for high-involvement products like laptops.
A multifaceted strategy leveraging mobile-rich media ads to target tech enthusiasts, gamers, and corporate professionals came into play. Location-based targeting simplified store navigation, catering to high-income individuals. The campaign's creative elements were meticulously crafted to emphasize the benefits of offline experiences, enticing potential customers. All this resulted in a 133% higher click-through rate (CTR) than their target, 140,900 in-store footfalls, and ultimately higher sales for ASUS laptops.
These success stories reinstate mobile marketing’s prowess and how it can change the game for your brand. Elevate your strategy like Inspired Square, ASUS, and Nerolac with InMobi and Glance. Write to us at mobilemarketing@inmobi.com to create impactful mobile experiences.
