Cookie Policy


This Policy sets out the different scenarios in which InMobi may use cookies and web beacons to automatically collect certain information about you. Cookies are small text files typically containing a sequence of numbers and letters that websites and/or applications serve to your desktop and/or mobile browser. They are often used to provide a personalized experience to visitors/users as well as to provide reporting information regarding user’s activity or how users are engaging with the websites and applications.

Scenario 1 – When you visit InMobi website, we use cookies and web beacons to automatically collect certain information about your visit to the website and interaction with the same. Article 1 provides for the details with regard to such collection and use. We use cookies to generally enable our systems to recognize users to help our systems identify how and when pages within the InMobi website are visited and by how many people.



We use cookies and web beacons to improve the website, monitor and analyze web traffic. This enables us to understand which parts of our website are of greatest interest to our visitors, as well as to understand certain aggregated geographic and demographic information about our visitors. We use this information to continuously improve our website offering for the benefit of our visitors.

Specifically, we use the following types of cookies on our website:

Types of cookie

Who serves these cookies

What they do

Essential website cookies


These cookies are necessary to provide you with services available through this website and to use some of its features, such as access to secure areas. Without these cookies services you have asked for, like secure client account pages, would not be possible.

Performance and functionality cookies

SlideShare (click here for more information)

YouTube (click here for more information)

These cookies enhance the performance and functionality of our website but are non-essential to its use. However, without these cookies, certain functionality (like search functionality) may become unavailable.

Analytics web beacons and customisation cookies

Google Analytics (click here to opt out)


These technologies collect information that is used either in aggregate form to help us understand how the website is being used or how effective our marketing campaigns are, or to help us customize the website for you.

Social networking cookies

Facebook (click here for more information)

Twitter (click here for more information)

These cookies are used to enable you to share pages and content that you find interesting on our website through third party social networking websites.

By using the InMobi website, you consent to the use of these cookies. If you do not like the idea of cookies or certain types of cookies/beacons, you can change your browser’s settings to delete cookies that have already been set and to not accept new cookies. To learn more about how to do this, visit the help pages of your browser. Please however note, that, if you delete cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

Tracking and advertising cookies

We use these types of technologies to provide advertisements that are more relevant to your interests. This can be done by delivering online adverts based on your web browsing activity on the InMobi website, known as “online behavioral advertising” (OBA). Cookies are placed on your browser, which will remember the web pages you have visited on the InMobi website. Advertising linked to what you have been looking at may then be displayed to you when you visit websites who use partner advertising networks.

Scenario 2 – As a provider of advertising services, InMobi partners with many advertising clients who facilitate embedding/firing/placing of InMobi cookies or pixels on their websites for improving the advertising services. In this scenario, InMobi cookies are third-party cookies. Article 2 provides for the details with regard to such cookies and clarifies the kind of data it purports to collect.


Cookies are categorized as third-party or first-party depending on whether they are associated with the domain of the site a user visits. Permitting InMobi to embed/place its cookies or pixels, helps advertising clients and InMobi to know, which user visited which website and when, so that they can retarget or show advertisements that are likely to be relevant to such users. Typically, InMobi collects data related to your interaction with such advertising client’s page, products/services or websites such as whether the user visited the home page or product display page or added anything to cart or type of browser or operating system etc. We would like to assure you that we do not know your identity, your name, your address, date of birth, social security number, credit card/financial information, email address or phone number. We may share your data with our affiliates or partners for the purpose of improving advertising services and/or internal analytics in compliance with applicable laws and relevant commercial agreements. Your data may be stored by third parties like data enrichment partners, data-centers and hosting providers in connection with provision of services to us.

Some browsers allow users to decide whether or not the third-party cookies should be accepted. To configure your browser to allow third-party cookies or to clear cookies, please follow the instructions for your chosen browser. We also recommend you to refer the respective privacy policies of the sites you visit or use. However, please note that, if you delete/clear cookies or do not accept them, our services may be disrupted and we may not be able to serve you with relevant advertising.

Scenario 3 - As a provider of advertising services, InMobi may partner with publishers to distribute advertisements of InMobi’s advertising clients on such publishers’ mobile websites.Article 3 read with our Privacy Policy set out in provides the details in this regard.



We use cookies for analyzing usage and for tracking the advertisement serving process. The cookies we serve enable us to collect information about how users interact with our partners' websites so that we can better customize the advertisements we serve and avoid serving advertisements that the user has already seen or is not interested in.

We also use cookies to collect certain reporting information about the ads we serve, such as the type of device on which they were viewed, the geographies where they were viewed, the format of the ad displayed (such as text or image format) and so on. For more information, please see our InMobi Ad Network Privacy Policy

This may include events related to your activity on our partner’s mobile website or events related to the InMobi serving activity such as the number of advertisements served to you by InMobi. Cookies or pixels enable us to keep a record of the publisher site you were using when you were shown an advertisement by InMobi or interacted with such an advertisement, analyze trends, and understand users’ interests in respect of such mobile websites. We would like to assure you that we do not know your identity, your name, your address, date of birth, social security number, credit card/financial information, email address or phone number.

Our partners may also place cookies on the websites you visit. Their use is governed by the specific privacy policies of such partners which can be accessed directly from their mobile websites.


The privacy settings in the majority of web browsers and mobile devices enable the access and control of most cookies. To opt-out of InMobi’s interest-based advertising through the InMobi Ad Network or distribution channels, please visit out Opt-out page set out in and follow the steps provided therein.

We are required to maintain the cookie on your browser in order to recognize that you have opted out from InMobi. In the event of you clearing your cookies on your browser, you will be required to opt out again from InMobi, as this clearing action will remove the InMobi opt-out cookie from the browser. Your InMobi opt-out will not apply if you are to use a non-linked browser, new browser or use a new device to access the internet.

Please note that following your opt out you may continue to see advertisements provided by InMobi that may be based on the context of the mobile website or webpage only.



Cookies set by the website publisher or app developer are called "first party cookies." Cookies set by other parties are called "third party cookies". Third party cookies enable third party features or functionality to be provided, like interest-based adverts, videos and analytics.


Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your website browser or app is open and are deleted automatically once they are closed. Other cookies are ‘persistent cookies’, meaning that they survive after your browser or app is closed and can be used by websites or apps to recognize your computer or device at a later time.


Web beacons (aka clear gifs or pixel tags) are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. These technologies help us better manage content on our site by informing us what content is effective. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. The information gathered by web beacons is not tied to our customers’ personally identifiable information.