White papers brimming with insights, news, data and numbers covering various topics of mobile advertising available for download. Choose the white paper you wish to read.
White Paper Download: What it takes to win in the Chinese App Market
InMobi conducted a survey amongst app users in the US and China, to understand consumer behavior in both markets, the factors that influence app discovery and download, and the monetization strategies that could be successful in these markets.Download PDF
Multi-Screening: The Who, What, and When for Marketers
The continuously evolving digital revolution and the reality of increasing multi-tasking among consumers has made it key that marketers develop and maintain a multi-screen strategy, to provide a deeper brand experience that reaches across channels and devices.Download PDF
Global Mobile Media Consumption: Reaching Millennials
The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior and receptivity towards mobile ads.Download PDF