White papers brimming with insights, news, data and numbers covering various topics of mobile advertising available for download. Choose the white paper you wish to read.
Multi-Screening: The Who, What, and When for Marketers
The continuously evolving digital revolution and the reality of increasing multi-tasking among consumers has made it key that marketers develop and maintain a multi-screen strategy, to provide a deeper brand experience that reaches across channels and devices.Download PDF
Global Mobile Media Consumption: Reaching Millennials
The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior and receptivity towards mobile ads.Download PDF
Global Mobile Media Consumption Wave 2 Whitepaper
Mobile is emerging as the preferred channel of choice for large groups of consumers globally. As mobile is evolving into one of the most influential technologies for consumers, marketers are taking necessary steps to understand customer behavior within specific product categories.Download PDF