Whitepapers

InMobi creates compelling whitepapers on the most important topics related to mobile advertising. Often cited by industry analysts, InMobi research is a trusted source for the latest insights on mobile consumer behavior.

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RUBICON PROJECT & INMOBI 2014 MOBILE NATIVE ADVERTISING SURVEY

This September, Rubicon Project and InMobi collaborated to survey digital advertising buyers – brands, agencies, agency trading desks, demand side platforms, and others – about both their perspectives on mobile native advertising opport...

The State of Mobile App Monetization : Global

InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile ...

The State of Mobile App Monetization : Country Spotlight

InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile...

The State of Mobile App Downloads

The State of Mobile App Downloads study from InMobi aimed to understand which nations download the most apps, the popularity of gaming, as well as the preferred time of download among others. The research is based on data from Q2 2014 on th...

Mobile Messaging Apps Study - Indonesia

InMobi conducted this study to identify the demographic profile of messaging apps users in Indonesia, frequency of use, preferences, factors that influence download, in-app purchases and optimal price points. Download our latest report t...

Mobile Messaging Apps Study - India

InMobi conducted this study to identify the demographic profile of messaging apps users in India, frequency of use, preferences, factors that influence download, in-app purchases and optimal price points.Download our latest report to learn ...

Mobile Gaming Cross-Market Analysis (First Edition 2014 Q1)

The Mobile Gaming Cross-Market Analysis (First Edition 2014 Q1) is an industry resource for developers looking to build and monetize their mobile games in the United States, China and Korea. It attempts to explain differences both across ma...

Mobile Gaming Playbook, US (First Edition 2014 Q1)

The Mobile Gaming Playbook, US (First Edition 2014 Q1) is an industry resource for developers looking to build and monetize their mobile games in the United States.Executive SummaryThe game industry is evolving – from consoles to mobile a...

Global Mobile Media Consumption Wave 3 Report

The pace of innovation around the mobile landscape is stimulating. Mobile is emerging as the preferred channel of choice for large groups of consumers globally. As mobile is evolving into one of the most influential technologies for consume...

InMobi App Insight Report

As app developers, you’ve spent time designing, developing and delivering your app. Now you are on the brink of beginning the next important phase – acquiring users. But guess what, the mobile app ecosystem is a highly competitive marke...

What it takes to win in the Chinese App Market

Could China be the next big marketplace for app developers? While the size of the market has developers salivating, the complexity, fragmented eco-system and privacy concerns are some of the challenges that must be understood and tackled be...

Multi-Screening: The Who, What, and When for Marketers

Gone are the days when the TV commanded the complete attention of the viewers. In the wake of the global mobile tsunami, the TV screen has credible competition. Increasingly, viewers are multi-tasking on their mobile devices whilst watching...

Global Mobile Media Consumption: Reaching Millennials

Although much has been written about the media literate and tech savvy Millennial generation, very little research has been compiled about them as mobile consumers. For marketers and advertisers, it is important to attract them to their bra...

Global Mobile Media Consumption Wave 2 Whitepaper

The pace of innovation around the mobile landscape is stimulating. Mobile is emerging as the preferred channel of choice for large groups of consumers globally. As mobile is evolving into one of the most influential technologies for consume...

MRM Year in Review - Mobile Advertising Bright Spots in 2012

All signs are pointing to mobile as the preferred channel of choice for engaging device-dependent customer. As marketers look to understand, test, leverage, exploit and measure mobile advertising, there is also a call for best practices in ...

Consumer Adoption of Connected Devices and the Impact on Media Planning - Australia Edition

Mobile devices are changing the ways consumers interact, learn and shop. With the proliferation of smartphones, tablets, e-readers, handheld gaming systems, and the rapidly evolving digital media environment, people now consume content ever...

Developers As Innovators - Mobile World Congress Thought Leadership Series

Mobile devices are changing the ways consumers interact, learn and shop. With the proliferation of smartphones, tablets, e-readers, handheld gaming systems, and the rapidly evolving digital media environment, people now consume content ever...

Consumer Adoption of Connected Devices and the Impact on Media Planning - UK Edition

Mobile devices are changing the ways consumers interact, learn and shop. With the proliferation of smartphones, tablets, e-readers, handheld gaming systems, and the rapidly evolving digital media environment, people now consume content ever...

Mobile Number Portability - An Advertisers Guide

Mobile devices are changing the ways consumers interact, learn and shop. With the proliferation of smartphones, tablets, e-readers, handheld gaming systems, and the rapidly evolving digital media environment, people now consume content ever...

Mobile Is My Addiction - Cricket Is My Religion

Mobile devices are changing the ways consumers interact, learn and shop. With the proliferation of smartphones, tablets, e-readers, handheld gaming systems, and the rapidly evolving digital media environment, people now consume content ever...

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