White papers brimming with insights, news, data and numbers covering various topics of mobile advertising available for download. Choose the white paper you wish to read.
Global Mobile Media Consumption: Reaching Millennials
The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior and receptivity towards mobile ads.Download PDF
Global Mobile Media Consumption Wave 2 Whitepaper
Mobile is emerging as the preferred channel of choice for large groups of consumers globally. As mobile is evolving into one of the most influential technologies for consumers, marketers are taking necessary steps to understand customer behavior within specific product categories.Download PDF
MRM Year in Review - Mobile Advertising Bright Spots in 2012
Mobile is rapidly evolving into one of the most influential technology for the marketer and there is no denial that mobile is seen as the preferred channel of choice for engaging device dependent customer. Yet despite the excitement, marketers are looking to understand, leverage and measure mobile advertising and also look to integrate online and offline customer acquisition and relationship building.Download PDF