A Moment In Time

The Moments of Truth Model has evolved over the years to signify each distinct phase in the customer journey: Discovery, Consideration, Purchase, and Advocacy​

MMOT: The New Reality

These distinct moments exist on a single medium today: The Mobile.
The Connected Consumer has Transient user states, demands Relevant experiences, seeks Instantaneous gratification and experiences a Convergence on their primary screen. Marketers must embrace The Mobile Moments of Truth (MMOT).

The Way Ahead

In order to succeed, marketers must accurately Understand and Identify prospective customers while creating compelling and near real-time touch-points to Engage and Acquire consumers. 

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