19

August

The Ultimate Mobile User Acquisition Checklist

Use This Mobile User Acquisition Checklist For All of Your UA-Based Mobile Ad Campaigns. Mobile user acquisition strategies driven by through mobile ads, while effective, can quickly drain your budget if you’re not careful. Want people t...

Posted on August 19, 2019
By Matt Kaplan, Content Strategist

15

August

How Programmatic is Changing Mobile Advertising [New Researc...

Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” We don’t know which financial services marketer said t...

Posted on August 15, 2019
By Team InMobi

12

August

Biting into the Pizza Category Through Actionable Consumer I...

Use Actionable Insights from InMobi Pulse to Make Data-Driven Advertising Work for You. Data-driven advertising that drives real connections with today’s mobile-first consumers will only work when it’s powered by actionable customer in...

Posted on August 12, 2019
By Team InMobi

07

August

3 Key Pillars of Ad Ops [VIDEO]

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ F...

Posted on August 07, 2019
By Team InMobi

26

July

Unveiling InMobi 3.0

It feels like just yesterday that a bunch of us met for coffee and came away with a dream: to build a technology company out of India. A bold dream for that time.It’s been 11 years since then and we have grown, struggled, transformed and ...

Posted on July 26, 2019
By Naveen Tewari

24

July

Drawbacks and Benefits of Header Bidding for Apps [VIDEO]

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few dr...

Posted on July 24, 2019
By Team InMobi

22

July

New eBook: InMobi and DoubleVerify Brand Safety Overview and...

InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand...

Posted on July 22, 2019
By Team InMobi

15

July

Performance Marketing vs Brand Marketing: How to Balance the...

It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar oppo...

Posted on July 15, 2019
By Matt Kaplan, Content Strategist

11

July

Why You Need to Fully Map Out Your Mobile App Customer Journ...

Keep reading to learn why you need to fully map out your mobile app customer journey. What does your full mobile app customer journey look like? What happens from the very first time potential customers interact with your brand to the time...

Posted on July 11, 2019
By Matt Kaplan, Content Strategist

08

July

Multi-Touch Attribution Explained [Infographic]

Check Out Our Infographic Below to Learn All About Multi Touch Attribution. Increasingly, marketers are aiming to move away from legacy, single-touch attribution and tracking mechanisms like first-click and last-click attribution and fully...

Posted on July 08, 2019
By Team InMobi

08

July

What You Can Do With Refined Mobile App User Segmentation

What do your mobile app user segmentation strategy look like? Are your segments based on deep insights and custom persona segments, or are you segmenting users based on just basic attributes like location and operating system? For app pu...

Posted on July 08, 2019
By Team InMobi

02

July

How to Implement In-App Advertising in Your App to Attract a...

Guest PostIntroduction In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. Within your app, by adopting user-friendly ad practices that show customers...

Posted on July 02, 2019
By Team InMobi

20

June

What Brands Can Learn From the Best Mobile Game Marketing Pl...

Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. Game developers and publishers have become pros at in-app marketing ...

Posted on June 20, 2019
By Matt Kaplan, Content Strategist

19

June

Implementing App-ads.txt: Avoid these Common Mistakes

In March of 2019, the IAB released app-ads.txt, Authorized Digital Sellers for Mobile Apps. App-ads.txt is a repository of authorized sellers that publisher hosts in their developer website to prevent unauthorized selling of their inventory...

Posted on June 19, 2019
By Neeraja Rajeev

18

June

How App Publishers Can Boost Both Ad Fill Rates and Average ...

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. This puts them in a bind, as revenues stagnate and impact the ove...

Posted on June 18, 2019
By Team InMobi

17

June

Understanding the difference between Ads.txt vs Sellers.json

A few months ago, the Interactive Advertising Bureau released two new standards, Sellers.json, and the OpenRTB Supply Chain Object, as a part of its continued efforts in building a more transparent ad tech ecosystem. Having released the ads...

Posted on June 17, 2019
By Sreeshna Sreekishan , Product Marketing Manager

13

June

Three-Step Checklist to Making an Effective Mobile Ad Creati...

“We all judge the book by its cover. The better the book cover, the more we believe the content is better.” The above remark by noted UX expert Anton Nikolov holds true for digital advertising as well. However, there’s one catch....

Posted on June 13, 2019
By Praveen Rajaretnam, Senior Product Marketing Manager

12

June

App-ads.txt: Why Should Publishers Care?

Ads.txt (Authorized Digital Sellers) is a solution that helps buyers identify authorized sellers in the programmatic world. Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IA...

Posted on June 12, 2019
By Neeraja Rajeev

11

June

How to Combine Online Advertising and Offline Advertising to...

For many performance marketers today, online advertising and offline advertising are seen as two totally separate, distinct ways to reach target audiences. And in the world of performance app marketing specifically, online marketing is he...

Posted on June 11, 2019
By Matt Kaplan, Content Strategist

07

June

What You Need to Do in Order to Appeal to Customers on Mobil...

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile d...

Posted on June 07, 2019
By Richard Thomas