Use This Mobile User Acquisition Checklist For All of Your UA-Based Mobile Ad Campaigns. Mobile user acquisition strategies driven by through mobile ads, while effective, can quickly drain your budget if you’re not careful. Want people t...
Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” We don’t know which financial services marketer said t...
Use Actionable Insights from InMobi Pulse to Make Data-Driven Advertising Work for You. Data-driven advertising that drives real connections with today’s mobile-first consumers will only work when it’s powered by actionable customer in...
In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ F...
It feels like just yesterday that a bunch of us met for coffee and came away with a dream: to build a technology company out of India. A bold dream for that time.It’s been 11 years since then and we have grown, struggled, transformed and ...
There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few dr...
InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand...
It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar oppo...
Keep reading to learn why you need to fully map out your mobile app customer journey. What does your full mobile app customer journey look like? What happens from the very first time potential customers interact with your brand to the time...
Check Out Our Infographic Below to Learn All About Multi Touch Attribution. Increasingly, marketers are aiming to move away from legacy, single-touch attribution and tracking mechanisms like first-click and last-click attribution and fully...
What do your mobile app user segmentation strategy look like? Are your segments based on deep insights and custom persona segments, or are you segmenting users based on just basic attributes like location and operating system? For app pu...
Guest PostIntroduction In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. Within your app, by adopting user-friendly ad practices that show customers...
Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. Game developers and publishers have become pros at in-app marketing ...
In March of 2019, the IAB released app-ads.txt, Authorized Digital Sellers for Mobile Apps. App-ads.txt is a repository of authorized sellers that publisher hosts in their developer website to prevent unauthorized selling of their inventory...
Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. This puts them in a bind, as revenues stagnate and impact the ove...
A few months ago, the Interactive Advertising Bureau released two new standards, Sellers.json, and the OpenRTB Supply Chain Object, as a part of its continued efforts in building a more transparent ad tech ecosystem. Having released the ads...
“We all judge the book by its cover. The better the book cover, the more we believe the content is better.” The above remark by noted UX expert Anton Nikolov holds true for digital advertising as well. However, there’s one catch....
Ads.txt (Authorized Digital Sellers) is a solution that helps buyers identify authorized sellers in the programmatic world. Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IA...
For many performance marketers today, online advertising and offline advertising are seen as two totally separate, distinct ways to reach target audiences. And in the world of performance app marketing specifically, online marketing is he...
In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile d...
