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17

May

The 3 Key Tenets of Honest Advertising

In-app advertising is at a crossroads. Ad fraud is reportedly at a record high. New buying technologies like programmatic are coming under fire. Brands are worried about their ads appearing next to objectionable or sensitive content. Cons...

Posted on May 17, 2018
By Team InMobi

17

May

Seven Reasons Why You Shouldn't Ignore Mobile Ad Mediation

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad network...

Posted on May 17, 2018
By Team InMobi

15

May

16 Mediation Questions You Need to Answer

So you’ve been monetizing your mobile app for a while now and you heard about this thing called "mobile ad mediation." After doing some light digging on Google, you begin to realize that you’re missing out on opportunities to signific...

Posted on May 15, 2018
By Team InMobi

09

May

What You Need to Know about Header Bidding and Mediation [EB...

The mobile ad space moves quickly. Terms and technologies like header bidding go from being basically nonexistent to being hot search terms in no time. Improved strategies and tactics take root. Apps that don’t stay on top of the late...

Posted on May 09, 2018
By Team InMobi

08

May

5 Reasons why you can’t miss Impressions 2018 this summer!

Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to t...

Posted on May 08, 2018
By Team InMobi

02

May

Whiteboard Wednesdays: How Unified Auctions and Header Biddi...

Among publishers looking to monetize their apps, fewer terms are more trendy right now that header bidding. After all, if header bidding has been so successful on the browser side, why can’t it yield the same positives in apps? It can,...

Posted on May 02, 2018
By Team InMobi

01

May

Open Auction Explained [VIDEO]

Thanks in large part to the rise of programmatic ad buying, waterfalls are becoming obsolete. But, for publishers, is in-app header bidding the solution to their monetization woes? Instead of relying on old mediation approaches not fit f...

Posted on May 01, 2018
By Team InMobi

30

April

Highlights of MAU 2018

Phew! We just about recovered from a week in Las Vegas for MAU 2018 and have come back full of great ideas and inspired learning. As always, MAU did not disappoint. Here’s a small sample of what we saw, learned and ate at the MGM Grand on...

Posted on April 30, 2018
By Team InMobi

24

April

Making The Most Of A Mobile Ramadan

It’s that time of the year again in Indonesia! Across industries, be it retail, FMCG or ecommerce, marketers are all eagerly waiting for the big season of Ramadan to drive sales in the busiest and best quarter of the year. We at InMobi co...

Posted on April 24, 2018
By Jayesh Easwaramony, VP & GM - Asia Pacific, Middle East & Africa

19

April

Top 5 Reasons to Attend MAU 2018

Mobile Apps Unlocked, Grow.co’s premier conference for all things mobile marketing, is right around the corner, and we couldn’t be more excited. This year’s MAU will take place at the glamorous MGM Grand in Las Vegas on April 25 and 2...

Posted on April 19, 2018
By Team InMobi

11

April

The InMobi - Airtel TV exclusive partnership

We, at InMobi are thrilled to announce an exciting new partnership with Airtel TV! InMobi’s exclusive partnership with Airtel TV brings premium OTT audiences to Indian brands during cricket season and beyond. With 350+ TV channels, 10000...

Posted on April 11, 2018
By Team InMobi

22

March

InMobi InDecode Bengaluru 2018 - Maximising ROI on Mobile

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the h...

Posted on March 22, 2018
By Rajesh Pantina, Marketing Lead, Performance Solutions

22

March

Event Diary - WPP Stream 2018

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highligh...

Posted on March 22, 2018
By Sreeshna Sreekishan and Aswini Bommakanti

08

March

Event Diary - Ashton Media Programmatic Summit 2018

InMobi recently participated in the Ashton Media Programmatic Summit, where we were the proud sponsors of the post-event networking drinks. Additionally, Jayesh Easwaramony - SVP & MD - Asia Pacific, Middle East and Africa participated in p...

Posted on March 08, 2018
By Team InMobi

19

February

Being Mobile-best in a Mobile-first India

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the...

Posted on February 19, 2018
By Rajesh Pantina, Marketing Lead, Performance Solutions

07

February

Event Diary - Unilever Content Day: Thailand

Late in January, Unilever Thailand and Mindshare invited all their partners in the country to participate in one of their flagship events- Unilever Content Day. The aim of the event was to get Unilever partners to showcase their latest inno...

Posted on February 07, 2018
By Aswini Bommakanti, Marketing Manager, Brand & Programmatic solutions - APAC

01

February

InMobi Exchange Supports Google Active View Across In-App VA...

Today, InMobi announced its support for Active View, Google’s viewability verification product. The integration with Google means that buyers can buy in-app VAST mobile video inventory on InMobi Exchange that supports Active View viewabil...

Posted on February 01, 2018
By Team InMobi

01

February

Webinar - The Ultimate Survival Kit for Mobile Marketers in ...

Starting off the year on a high note, InMobi recently conducted a webinar in association with the Mobile Marketing Association (MMA). With digital spending having officially surpassed TV spend, the stage is set for 2018 to be the biggest ye...

Posted on February 01, 2018
By Aswini Bommakanti, Marketing Manager, Brand & Programmatic solutions - APAC

24

January

Event Diary - Casual Connect USA 2018

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highli...

Posted on January 24, 2018
By JR Cordray, Marketing Manager, North America

17

January

The Duopoly Dominance - Are Marketers Getting Enough?

If you’re a marketer, chances are, it’s been a while since you thought of yourself as a ‘consumer’. It’s time to put that hat on! As a consumer, would you like to have only two options when making high-involvement decisions such a...

Posted on January 17, 2018
By Jayesh Easwaramony, VP & GM - Asia Pacific, Middle East & Africa

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