Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said the...
It’s now well known that app publishers can maximize their revenue through in-app advertising, but some of the mechanics behind the scenes within an in-app ad auction are not always well known about among the app developer community. Te...
Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. Trends and discussions coming out of DMEXCO often highlight the major tren...
Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. If people aren’t enticed to view, hear and interact with...
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highligh...
As an app developer, you probably want to know how to enable monetization for your app. We’re here to help! Here are the steps we recommend you follow when determining how you want to make money from your hard work.Step 1: Consider at the...
InMobi has been nominated in 4 categories at the MMA India Smarties 2018 - the world's only global mobile marketing awards program honoring innovation, creativity, and success. The shortlists are in recognition of InMobi’s leading wor...
In layman’s terms, the core purpose of marketing is to influence customers’ buying behavior for higher sales and ROI. But for any marketer, the difficulty lies in running thoroughly researched marketing campaigns on an ongoing basis.Giv...
Increasingly, more and more people are spending a whole lot of time in front of their smartphones instead of television sets or even desktops and laptops. Consider these figures from eMarketer:By next year, people in the United States will ...
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our ...
The growing popularity of programmatic ad buying comes with many benefits for brands and their advertising partners, including increased efficiency and easier access to a large audience. But it hasn’t been without its downsides, mostly be...
If you think the cost of mobile ad fraud is simply down to the fraudulent installs detected by your anti-fraud tool, then you are mistaken.Computing the dollar impact of ad fraud on your campaigns isn’t as direct. In reality, the hidden c...
In order to run an effective mobile advertising campaign, marketers need to partner with multiple vendors to manage their marketing and advertising needs. From email and personalization tools to measurement and creative optimization tools, ...
As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. To learn more about why c...
You’ve spent several months creating a fantastic app, and users are signing up by the minute. Now comes the time for you to kick back and enjoy the fruits of your labor. But as you begin your journey towards app monetization, you are like...
Each year, app developers around the world eagerly await exciting new updates to iOS. This year’s iOS 12 release is focused on building on what the existing solutions can do and also adding new and exciting tools to the developer toolkit....
DMEXCO is one of the biggest marketing events of the year, drawing crowds from across Europe and across the world to Cologne to learn, socialize and push the industry forward. We’re excited to be exhibiting this year! If you’re atten...
Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. Close to half of all non-gaming apps and over 80 percent of mobile games leverage mobil...
The fact that mobile ad fraud is a growing concern among publishers and advertisers is nothing new. According to the latest figures from Adjust, mobile ad fraud almost doubled between 2017 and 2018, and some advertisers are set to lose as m...
Last week, InMobi announced its exclusive and strategic monetisation partnership with Eros Now, a leading OTT player in India. Going beyond conventional mobile advertising, this partnership is a step in redefining content monetization thro...
