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Shopper Marketing Summit takes place in Durban, South Africa

Today the Shopper Marketing Summit took place in Durban, South Africa, the audience consisted of representatives from local advertising agencies, as well as marketing and brand managers from large retailers based in the city such as Mr Pric...

Posted on May 30, 2012
By Daryn Smith



The importance of Mobile Marketing to attract tourists to Af...

A debate on what industry is most important to sustained growth in Africa can easily be won when you bring up Travel and Tourism. Africa may be rich in oil in some parts, and minerals in others, but it is rich in beauty in all places and is...

Posted on May 29, 2012
By Daryn Smith



From Reputation Economy to the Internet of things.Rome'...

InMobi will be taking part in Italy's annual Communication Forum 2012, on the 5th June in Rome.  The venue for this year's event is the Palazzo deiCongressi, where speakers, opinion leaders and participants will have the opportunity to...

Posted on May 28, 2012
By Feryal Hemamda



InMobi and Mobext launch brand new consumer research, "...

It was great to see so many consumer brands and journalists at yesterday's InMobi and Mobext event in London. The morning unveiled exclusive insights gathered across 7 different markets, that examined the media consumption habits of over 8,...

Posted on May 11, 2012
By Team InMobi



How To Track Your App Campaigns

How do you know which ad network is working hardest for you? It's an important question. You're spending money on ad campaigns on multiple networks - which ones are driving the most downloads? Which are driving the cheapest way for you to a...

Posted on May 02, 2012
By Terence Eden



The next-gen conversion tracking using InMobi Ad Tracker

When we build products at InMobi, we try looking beyond the problem and look at the solution instead. So when the UDID deprecation news began doing the rounds, we knew we wanted to build a product that not only addressed the specific proble...

Posted on May 02, 2012
By Chandrashekhar Vattikuti
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