In todays technologically advanced world, where consumers are demanding access to services and content on the move, mobile is rapidly evolving into one of the most influential technology for the marketer. Mobile media is moving businesses away from traditional media and is becoming an integral part of consumers media consumption. Mobile holds true potential of being the ultimate channel for advertisers and hence mandating marketers to have a mobile-ready strategy. It is important for marketers to understand the behavior of consumers in todays world where people spend majority of their time on mobile. It is that time of the year when we, at the InMobi Insights team, are busy collating the results of our Global Mobile Media Consumption Study. This is the second of our ongoing series of studies which provide insights into how mobile devices have changed the way we consume media. This year we have covered 14 key markets across the globe and the research primarily focuses on consumers who use mobile web services. The study provides media consumption by channel, time of use, activities conducted via mobile, mobiles impact on purchase decisions/purchase funnel. InMobi is showcasing an array of new products for agencies, brands and developers at this years Mobile World Congress on February 25-28 in Barcelona. We will be releasing our research study post the session Learning from Consumer Behavior by Naveen Tewari on February 27th. Please keep an eye on our insights page to access more of our latest Mobile Media consumption study presentations, cool infographics & whitepaper.