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Gamescom 2013

And so gamescom is over and members of the games industry have dispersed across the globe once again. This was InMobi's first foray (as an exhibitor) into this giant of gaming events so now that the dust has settled it's time to re-cap on e...

Posted on August 27, 2013
By Claire Owen



The Mobile Opportunity for Travel Marketers

Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have b...

Posted on August 21, 2013
By Shamala DN



Introducing the Cube Abstraction for Apache Hive

At InMobi, we have an internal Hadoop based system to support ad-hoc analytics needs of users. This system gives users a unified conceptual interface to the data collected from several sources, without burdening them to know about the schem...

Posted on August 19, 2013
By Amareshwari Sriramadasu



Overcoming Banner Blindness with InMobi Smart Ads

It is no surprise that the banner blindness¬Ě phenomenon has caught up with mobile advertising forcing Advertisers to rethink how to reach out to consumers in innovative and engaging ways. Rich Media ads have taken the advertising world by ...

Posted on August 16, 2013
By Alan Peters



Interstitial mobile ads are killing it: 25 times video views...

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. In order to interact with audiences within an increasingly limited and co...

Posted on August 09, 2013
By Piyush Shah



InMobi Showcase app on Google Play Store

On the heels of our InMobi Showcase app on iOS, we are super excited to announce that the same app is now available on Google Play.With mobile advertising still in its early stages of rapid growth, we thought that this is the best way to sh...

Posted on August 08, 2013
By Shrikant Latkar



12 Interesting Facts About Tablets You May Not Know

In five years, I dont think therell be a reason to have a tablet anymore, said Thorsten Heins, CEO, BlackBerry, much to Google and Apples surprise.With all the speculation around the lifespan of the tablet, here are a few interesting facts ...

Posted on August 07, 2013
By Aksha Kini



Launching InMobi Insights: Our thought leadership portal on ...

Mobile devices have evolved into 'must have' shopping accessories as consumers are increasingly using the mobile web to research products, comparison shop or make purchases. With consumers increasingly using advanced mobile technologies i...

Posted on August 05, 2013
By Hemant Kumar
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