App Spotlight is a new section on the InMobi blog where we
feature mobile apps made by indie developers or small publishing houses.
Write in to firstname.lastname@example.org to get your app featured!
This is our second post. Read our first one
We have had a few interesting submissions to App Spotlight but this
one really caught our eye. This is a story of Crispify, an app developed
by Indian developer Balaraman Lakshmanan.
Crispify is an Android app that allows you to trim your mobile phone
videos, apply filters and enhance the tempo all while compressing the
file size of the video file. You can also share this video on Twitter
and Facebook thus making it a neat go-to app for your video sharing
This newly launched app is getting great reviews but it wasn’t all
smooth sailing for Balaraman. His journey started at a multi-national
company where he worked with the development and optimisation of various
video and audio codecs. In his free time he used to make short-films
and it was then, that he realized the importance of video editing.
He started work on an algorithm that automated the video editing
process by cutting off unwanted portions of the video. During
development of the first prototype, Balaraman noticed that the file size
was reduced without any loss in quality. He fine-tuned this and went on
to call the prototype ‘Crispify’. The name stuck.
He then applied to and got selected for the
program with this prototype, as a single member team. After 7 months of
toil and hard work he finally released the first version of his app in
October 2013 to much acclaim.
Crispify has a very simple, functional interface. On the main screen
you have the option to upload a video, view crispified public videos and
view your notifications. You can choose to Crispify from your existing
set of videos in your Gallery. Once a video is selected, you can trim or
add effects such as Sepia, Greyscale, Black n White etc. While there
are many apps on the market that function similarly, uploading a 100 Mb
video onto Facebook using a 2G or a 3G connection isn’t really
efficient. Here’s where Crispify really impresses. You can compress a
video and decrease its file size by upto 90%. In the benchmark that I
tried, the video size decreased from
92 MB to 9.35 MB
without any decrease in quality. One wishes that there was an option to
view videos in full-screen mode though. The user also has the choice to
rate, comment on and also mark the video as private. Balaraman says that
he has successfully filed a US patent for automated video trimming and
Balaraman started off by using social media to promote his app. He is
now using InMobi to accelerate user acquisition. We wish him all the
You can download Crispify from the Google Play Store
here. Visit the official website at crispify.it