With the Oscars just around the corner, the office is abuzz with
movie chatter. We’ve partnered with the
IAB Mobile Center and Decision Fuel to examine just how mobile helps moviegoers
learn about movies, purchase tickets and plan trips to the theater.
In its new Mobile in
the Movies article, the IAB writes, “If there was an Oscar for Best
Supporting Technology for Moviegoers, mobile phones would have a lock on it.” It’s true.
Our new research shows that smartphones play an important role for
moviegoers, from movie discovery and research to ticket purchase and movie trip
Our key takeaways from the study are:
· 87% of
moviegoers turn to mobile after seeing ads for movies on other channels. Film and multiplex marketers should leverage
mobile as part of a comprehensive mixed media strategy.
use mobile at all stages throughout the movie trip process – during
pre-show activities such as planning and purchasing, while at the theater to
“check-in”, and after the show to go to other events. Marketers should use mobile to reach these
consumers at all times.
· 1 out of
3 moviegoers purchases movie tickets directly through mobile devices. Box office, online and mobile are now all
major sources of ticket sales.
The full report is available to download via IAB's website: http://www.iab.net/mobilemoviegoing
To read the article
published by the IAB, visit: Mobile and the Movies: Phones Play a Starring Role in Selection and Ticket Purchase