​Reinventing Mobile Programmatic

Desktop advertising has come a long way from the first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Program...

Posted on May 29, 2014



Raising the Curtain on Mobile

With the summer concert season under way and the Tony Awards fast approaching, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, InMobi and Decision Fuel (now YouGov) have released results from “Raising ...

Posted on May 28, 2014
By Emily Basileo



US Auto Shoppers - An Infographic

I never knew much about cars. When I was a teen, I carelessly sped around in my rice rocket, while Daddy changed the oil and rotated the tires. After high school, I eagerly traded my driving days for New York City student life – with par...

Posted on May 23, 2014
By Emily Basileo



Native Advertising 101: 7 Things You Need to Know about Nati...

“Any customer can have a car painted any color he wants, so long as it is black” - Henry Ford.In 1908, Ford created a revolution in the automotive industry with the color black. To some extent banners did the same for the digital advert...

Posted on May 15, 2014
By Tanvi Kapoor



IDFA and how to avoid getting your app rejected by iTunes

With a strong emphasis on user privacy, the mobile app ecosystem has gone through several changes over time (such as deprecation of UDID, MAC address and so on). Recently, Apple introduced certain updates to their app submission guidelines ...

Posted on May 06, 2014
By Abhishek Khurana