I never knew much about cars. When I was a teen, I carelessly sped around in my rice rocket, while Daddy changed the oil and rotated the tires. After high school, I eagerly traded my driving days for New York City student life – with parking space as sparse as desert diamonds (and priced accordingly!), car ownership was not an option. Now, years later, with big city life behind me, a car purchase glistens on the horizon.
Last month, InMobi released stats surrounding mobile consumers’ auto purchase behaviors. Suffice it to say, I compared my shopping habits to those of other American auto purchase intenders. Similar to 45% of American female auto shoppers, I am most interested in purchasing a small or mid-sized car. And I am definitely part of the 88% of small car shoppers who turn to their smartphones for more information after seeing and hearing auto ads on other media channels.
Now, you too, can compare your auto shopping habits to other American auto shoppers. InMobi’s design team just created a beautiful infographic that compares mobile shopping habits for small cars, luxury cars and SUVs and illustrates mobile’s influence throughout the path to auto purchase.
About the study: InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase process. This particular study examines how consumers who purchase automotives in the US are using mobile media and how advertisers can best communicate with this audience.
Download the full US Auto Infographic from our website here: US AUTO INFOGRAPHIC
To discover more of our Vertical Insights series, visit: our Global Insights Portal
To learn more about our research, contact: firstname.lastname@example.org