Blazing The Trail In North America

Our journey over the last three years in North America has been a fast moving race to the top. Our vision and potential as a company is finally being realized. North America is the epicenter of all things SoLoMo and we are proud to be one...

Posted on May 28, 2015
By Amit Gupta



Is Your Rewarded Video Ad Placement Right

The world is already winning with Rewarded Video Ads, but this winning streak involves more than simply showing a rewarded ad. The meteoric rise of monetization with rewarded ads is backed by the measured science of ad placements, amongst ...

Posted on May 20, 2015
By Mona Sharma



Succeeding With Rewarded Ads: The Three Commandments

Rewarded video is the popular kid on the block - with visually immersive experiences and skyrocketing ROI. Deciding to use rewarded video is a no-brainer, but here are few key pointers to keep in mind to ensure you have a winning strategy....

Posted on May 14, 2015
By Prithvi Mani



Introducing InFocus - Creative Excellence On Mobile

“[An artist is].... one who is building things. Some with a brush. Some with a shovel. Some choose a pen” - Jackson Pollock ... and some choose pixels and a 5” glass screen. Mobile ads aren’t just art. They showcase the wonderfu...

Posted on May 12, 2015
By Ramya Rajan



How InMobi Unconventionally Went West And Made It Big

InMobi has had quite a unique journey over the last seven years. We have done the unthinkable by starting an Internet business outside the US and making it successful. We grew in the complete opposite direction of most technology companies ...

Posted on May 11, 2015
By Amit Gupta



The world outside of gaming interests : Photo & Video tops t...

In our previous post, we spoke about the popular gaming concepts that rule the world. This time around we tackle the burgeoning non-gaming sector. In the app world, user interests outside of gaming encompass a wide range of content in...

Posted on May 06, 2015
By Pooja Kalloor



Going Native? Think Before You Leap

First impressions are everything. Or so someone said. In the world of mobile, this holds truer than anywhere else. With such a large plethora of mobile apps and websites competing for the user's’ share of mind and time - the 1st impressi...

Posted on May 05, 2015
By Tanvi Kapoor



What Every App Developer Needs To Know About Press Kits

When you are pitching a journalist to write about your mobile app, shorter emails perform better. But if your email should only be a few sentences, what’s the best way to share more information? Include a link to a press kit. A press kit...

Posted on May 04, 2015
By Murtza Manzur