User- First, Second and Third!

In today’s era of mobile convergence, the re-emergence of the user as the ultimate decision maker serves to affirm the adage that the customer is king. Whether it’s with regard to mobile ads, apps, devices or operating systems, the age ...

Posted on November 26, 2015
By Aswini Bommakanti



Introducing User Opt-In Video Ads on InMobi Exchange

Attention, brand marketers! It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting i...

Posted on November 05, 2015
By Tanvi Kapoor



Let the Festival of Games Begin in South Korea

All You Need to Know About G-STAR 2015 Once again, it’s that time of the year when excitement is in the air as we approach G-STAR, South Korea’s largest gaming trade show. The symbolic event which attracts some 200 thousand game enth...

Posted on November 02, 2015
By Joyce Cho